The purpose of this study is to measure satisfaction compared to performance on educational services for students of the Faculty of Economics and Business, University of Mataram, using the servqual model from Parasuraman et.al. which consists of fives dimensions, namely Tangible, Realibility, Responsiveness, Assurance and Emphaty. Respondents consisted of 135 students who were selected by purposive sampling from 3 majors which were evenly divided 45 students for each department. Data were analyzed using the Customer Satisfaction Index (CSI) and the Importance Performance Analysis (IPA).From the analysis it was found that: the average level of satisfaction in education services got a score of 15.5 with the IKM = 72.48% which was at the level of "Satisfactory" with service quality in the category of "Good". There is no wide gap between the level of satisfaction and the level of importance (expectation) in the three research majors.To increase student satisfaction, leaders need to pay attention to the dimensions that get the lowest satisfaction, such as the tangible dimension, which includes toilets, religious facilities, physical facilities, provision of a canteen, and other complementary facilities. Besides, it is necessary to increase the sensitivity of lecturers and staff to facilitate student affairs, especially in the thesis guidance process.

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador dan country of origin terhadap minat beli konsumen pada kosmetik dan skin care korea. Populasi dari penelitian ini adalah seluruh masyarakat Indonesia yang berusia minimal 18 tahun dan sudah pernah mengenal produk skin care Korea. Setelah kuesner diedarkan ternyata hanya 70 orang yang memberikan tanggapan dan semuanya berjenis kelamin wanita. Hasil penelitian ini menunjukkan bahwa brand ambassador dan country of origin berpengaruh terhadap minat beli konsumen pada produk kosmetik skin care asal Korea ini.

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s marketplace.

The objectives of this study were to know the effect of entrepreneurship education toward entrepreneurial interest and skills in the Faculty of Economics and Business, Universit y of Mataram. This study was causal research in which there were 100 students as respondents. Data were obtained by using a questionnaire and analyzed by simple linear regression through Partial Least Square (PLS). The results showed that:  entrepreneurship education had a positive and significant effect on Entrepreneurial Interest. Entrepreneurship Education had a positive and significant effect on Entrepreneurial Skills. Entrepreneurial Interest had positivity and significance on Entrepreneurial Skills,

Obyek wisata akan semakin memiliki daya tarik, jika memiliki berbagai alternatif kegiatan yang dapat diatawarkan bagi para pengunjung selama berwisata. Permasalahan yang dihadapi oleh Kelompok Sadar Wisata Desa Sesaot  secara umum terkait dengan belum adanya variasi kegiatan yang dapat ditawarkan kepada pengunjung/ wisatawan. Sehubungan dengan hal tersebut, maka tujuan dari pengabdian ini adalah: Melakukan pendampingan dalam  pembuatan peta rute yang dapat menjadi jalur trekking wisatawan sebagai salah satu alternatif aktivitas mereka selama berwisata. Metode pemecahan masalah yang digunakan meliputi: pemberian penyuluhan dan pendampingan langsung dalam penentuan rute soft trekking. Berdasarkan pelaksanaan kegiatan pengabdian dapat disimpulkan berhasil, yang diindikasikan dengan kehadiran dan keaktifan peserta selama pelaksanaan kegiatan pengabdian. Diharapkan hasil yang diperoleh, dapat  ditindaklanjuti dengan menerapkannya dalam upaya menambah variasi rute trekking pada obyek wisata lainnya di Desa Sesaot.