논문투고일：2013년 12월 10일논문수정완료일：2014년 06월 09일 논문게재확정일：2014년 06월 12일 * 본 연구는 문화체육관광부 및 한국문화관광연구원의 <2012년도 관광 서비스 혁신 R&D 지원 사업>의 결과로 수행되었음. ** 경희대학교 경영대학 겸임교수/㈜ 러브이즈터치 기업부설연구소장, 제1저자 *** 경희대학교 경영대학 박사과정, 제2저자 **** 경희대학교 경영대학 교수, 교신저자 With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.

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