Public relations in India has witnessed a significant growth since the early 1990s. Based on the combined research of both authors over a period of 13 years, this article provides a meta-analysis and tracks recent changes within the profession keeping in mind the reconfiguring economic, societal, political and global/ local climate, we focus in-depth on the impact of societal culture and media environment on public relations in India.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.