Public Relations in India Review of a Programme of Research*

Bardhan, Nilanjana; Ramesh, K

doi:10.1177/097325860500100103

Cited by 16 publications

(16 citation statements)

References 8 publications

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“…In the course, the references which research some of these topics, for example: PR manager career development (Wolf 2006), PR manager satisfaction (Abbott 2003), PR manager education and skills (Elliot et al 2003;Lubbers 2002). References which present other countries' experience in the field of PR (Arceo 2004;Bardhan et al 2006;Guth 2000;Taylor 2004) had important impact on creating the questionnaire, as well as the references by the authors who deal with PR in the conditions which are the subject of this paper ( or evi et al 2004;Filipovi /Kosti /Prohaska 2003;Sajfert/ or evi /Beši 2006). Presentation of the results and analysis for each group of question follows below.…”

Section: Characteristics Of the Researchmentioning

confidence: 99%

Research on certain aspects of PR function in Serbian

Nikolić¹,

Djordjević²,

Ćoćkalo³

2007

JEEMS

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte.The paper presents the results of the research on certain aspects of PR function in Serbian companies. 70 PR managers were polled, and it is estimated that they represent a third of the total number of PR managers in Serbia. 29 questions were asked, and they were divided into three characteristic categories: a) Questions relevant to the analysis of the position of PR managers and their profession; b) Questions relevant to the analysis of characteristic profession and education of PR managers; c) Questions relevant to the analysis of the most frequent and most important activities and media for the performance of PR function. In addition to the presentation of the results of the survey, the paper also presents their detailed analysis. Der Aufsatz präsentiert die Resultate der Untersuchung bestimmter Aspekte der PR Funktion in serbischen Unternehmen. 70 PR Manager wurden befragt, die voraussichtlich ein Drittel der PR Manager Serbiens repräsentieren. Es gab 29 Fragen zu beantworten, die sich auf drei charakteristische Kategorien verteilten: a) Fragen im Hinblick auf die Analyse der Positionen der PR Manager und deren Ausübung; b) Fragen im Hinblick auf die Analyse des typischen Berufs und der Ausbildung der PR Manager; c) Fragen im Hinblick auf die Analyse der meist verwendeten und wichtigsten Maßnahmen und Hilftsmittel bei der Ausführung der PR Funktion. Neben der Präsentation der Umfrageergebnisse legt der Artikel auch eine detaillierte Analyse vor.

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Section: Characteristics Of the Researchmentioning

confidence: 99%

Research on certain aspects of PR function in Serbian

Nikolić¹,

Djordjević²,

Ćoćkalo³

2007

JEEMS

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“…(3) formulating work programs of public relations and industry; (4) determining the implementation strategy of public relations and industry; (5) establishing procedures for the implementation of public relations and industry; (6) establishing evaluation standards for the implementation of public relations and industry; (7) carrying out of public relations and industry internally; (8) executing public relations and industry externally (community, BW IW); (9) evaluating the implementation of BW IW cooperation; (10) following up the evaluation of the implementation of BW IW cooperation; (11) entering into MoU with BW IW; and (12) enhancing cooperation with BW IW are valid variables in explaining the constructs of public and industrial relations management variables. It can be seen from the value of factor loads meet the acceptance criteria is λ ≥ 0.50.…”

Section: Conculsionmentioning

confidence: 99%

“…The status and structure of public relations in management at a modern company is a member of a policymaking team that runs the company's wheels. It cannot be denied, however, that public relations are on the minor side in terms of authority [12].…”

Section: Introductionmentioning

confidence: 99%

“…Public relations must perform its functions, namely: (1) public relations must master the relationship of organization to its environment; (2) public relations should work with organizational boundaries to build innovative solutions to organizational prob-ables; (3) public relations should think strategically, should be able to demonstrate knowledge of the mission, goals and strategy of the organization; and (4) public relations should be able to measure the success of a communication program [14].Four public relations jobs in an organization, namely: (1) cement and maintain the image of an organization, persona, product or service; (2) monitoring public opinion and delivering monitoring results to management; (3) provide advice management; and (4) inform the public about policies, activities, personality, products or services [12]. 12enhancing cooperation with BW IW.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Management Model of Community Relations and Industries in Community College

Irfan¹,

Idkhan²,

Sutadji³

et al. 2018

Proceedings of the International Conference on Indonesian Technical Vocational Education and Association (APTEKINDO 2018)

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This study aims to validate the management model of public relations and industry measurement in Community College in South Sulawesi. This research was conducted on Community College Sidenreng Rappang State and Community College Enrekang State in South Sulawesi Province. This research uses quantitative approach of non experimental design of survey type. Population in this research is 150 lecturers, instructors, and Community College students. The public relations management attribute and the Community College industry used as the manifest variable in this study consist of twelve indicators. The data analysis technique used is confirmatory factor analysis to confirm the dimensions developed in the factor. To interpret the results of research, then standardized loading factor (λ) is used. The value used to estimate is λ <0.50 or λ <0.70 as the critical limit. The results showed that the charge factor or standardized loading factor (λ) of each observed variable ranged from 0.57 to 3.06 and t-values ranged from 2.61 to 9.69. The factor load value meets the acceptance criterion of λ ≥ 0.50. Similarly, the t-value also meets the acceptance criteria because the value is ≥ 1.96. The result of manifest variable reliability calculation from public relations management and industry Community College shows reliability of 0.878. This value meets the acceptance criteria of reliability ≥ 0.70, so it is concluded that the reliability of the measurement model of latent variable of public relations management and Community College industry is good.

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“…The study found that, media relation was the primary focus of the public relations efforts of all the organizations. (Bardhan & Sriramesh, 2006) Another study by Seow Ting Lee and Mallika Hemant Desai studied on the media relations in 296 NGOs from India. The study found that "an organization's dialogic orientation has a positive impact on media relations knowledge and strategy but not on the action dimension that focuses on providing information subsidies to journalists."…”

Section: Indiamentioning

confidence: 99%