Tujuan dari penelitian ini adalah untuk berkontribusi pada literatur pemasaran tentang dampak dari mulut ke mulut elektronik (e-WOM) pada niat beli konsumen online dalam konteks layanan makanan Grab food. Studi ini juga meneliti efek mediasi citra merek pada hubungan ini. Menggunakan pendekatan penelitian deskriptif, penelitian ini menggunakan data kuantitatif untuk menilai bagaimana niat beli dipengaruhi oleh e-WOM dan citra merek. Populasi penelitian ini adalah seluruh mahasiswa aktif yang terdaftar pada tahun 2021 di Kota Denpasar. Pengambilan sampel menggunakan rumus Slovin diperoleh 96 responden. Kuesioner dikelola sendiri dan didistribusikan secara online untuk mengumpulkan data. Teknik analisis menggunakan partial least squares (PLS) untuk menganalisis data yang dikumpulkan. Temuan penelitian menunjukkan bahwa E-WOM memiliki dampak yang signifikan terhadap niat pembelian online. Citra merek berpengaruh signifikan terhadap niat beli, dan citra merek juga bertindak sebagai mediator antara hubungan antara e-WOM dan niat beli konsumen. Keterbatasan penelitian, dimana kesimpulan mungkin tidak dapat digeneralisasikan karena temuan  tidak mewakili semua aplikasi transaksi online.  Dalam studi masa depan, sampel dan objek penelitian yang lebih besar dan lebih inklusif akan membantu mengatasi keterbatasan ini. Setelah diskusi rinci terkait temuan yang diperoleh,  penelitian ini menyajikan  beberapa implikasi  manajerial.  Secara praktis, penelitian ini memiliki implikasi yang akan membantu pemasar untuk memahami kekuatan e-WOM sebagai alat pemasaran yang penting, dan untuk menggunakan sumber daya citra merek secara lebih strategis untuk menarik pelanggan baru. Untuk meningkatkan aktivitas e-WOM sebagai media  berbagi ulasan terkait produk/layanan dan sebagai alat pemasaran untuk meningkatkan minat beli, hal-hal yang dapat diimplementasikan oleh Grab Food adalah  memperkuat keterlibatan konsumen untuk terlibat dalam percakapan positif, berbagi pengalaman dan menjadi sumber informasi yang kredibel bagi pelanggan yang ada dan potensial. Untuk meningkatkan citra merek, hal-hal yang dapat dilakukan oleh Grab Food adalah menguatkan popularitas, opini positif, karakter manfaat yang kuat.

Performance is the level of success of a person as a whole at a certain time in carrying out a task. Performance has the most important role, if performance decreases, it will gradually threaten the company and result in the company going bankrupt. Based on the phenomena and results of previous studies, the accounting information system is a component that can be streamlined to improve performance. Apart from Accounting Information Systems, accounting knowledge is considered very important for the Company. The cultural aspect is an aspect that greatly influences the effectiveness of the implementation of a technology. Technological developments must be followed by the desire of the community to increase their ability to utilize this technology. The population in this study is 238 Tourism Villages obtained from data from the Bali Provincial Tourism Office for 2022. The sample size is determined by calculating using the Slovin Formula and the proportional number of sample members is determined using the Yamane Formula. Based on the results of this study, the variable Accounting Knowledge has no significant effect on performance, both before the moderating variable (organizational culture) and after the moderation variable (organizational culture) and the variable Accounting Information System Effectiveness have a significant positive effect on performance. However, the existence of a moderating variable (organizational culture) shows that the effectiveness of the accounting information system variable has no significant effect on performance

Catur Kintamani Village has been designated as a tourist village based on Bangli Regent Regulation Number 4 of 2018. Tourism trips with beautiful rural nature are the turning point for developing rural tourism. The situation analysis found that the  tourism village faced the challenge of low local and domestic tourist visits, economic opportunities. Low intention to visit is influenced by management practices. Research has found that visits increase profits(Abbasi-Moud, Vahdat-Nejad, & Sadri, 2021). On the other hand, intense business competition, societal behavior and lifestyles put pressure on organizations to introduce alternative management to provide intentions to visit. The purpose of this community service is to strengthen the tourist village as an economic institution. The selected partner is a tourism awareness group (Pokdarwis). Through a series of participatory training methods attended by 5 participants, partners' knowledge and skills in the field of tourist destination management increased. The results of management optimization education and training show an increase in competence in marketing, human resource management, operations and financial management. PKM activity increases knowledge insight, changes in  behavior of marketers, manages resources (natural and human) and finances. In the future, similar activities are needed with a focus on marketing management to sustainable tourism.

This study aims to analyze the effect of management commitment on Good Corporate Governance, internal audit competence on Good Corporate Governance and audit service quality on Good Corporate Governance. The population in this study were all hotels in Badung Regency. The data collection method used in this research is by distributing research questionnaires. The sampling technique was carried out by purposive sampling method and based on predetermined criteria, the number of hotels that met the criteria were 71 four-star hotels in Badung Regency. Respondents in this study were the General Manager, Accounting and Internal Audit in the hotel. The research hypothesis was tested using multiple linear regression analysis techniques with the help of the SPSS 22.00 application for windows. The results showed that the variables of management commitment, internal audit competence and audit service quality partially had a positive effect on Good Corporate Governance.