The aims of this research was to determine the effect of service quality with customer loyalty. And customer satisfaction as a mediator between the relationship of service quality with customer loyalty. This research was collected data from 100 respondents who were customers who visited the Tourism Village in Badung Regency. The data were analyzed using structural equation modeling with partial least square approach. The results indicate an insignificant direct effect of service quality on customer loyalty. Significant direct influence on service quality with customer satisfaction, and customer satisfaction with customer loyalty. Furthermore, the results show an indirect effect between service quality and customer loyalty, which is mediated by customer satisfaction. The findings was empirically indicate that service quality has a negative effect on customer satisfaction. And customer satisfaction has a full mediating effect, customer satisfaction is important explaining the quality of service to drive customer loyalty. Based on the results it can be concluded that this research offers empirical evidence of the relationship of service quality, customer satisfaction and customer loyalty. This research makes a theoretical contribution to clarifying the high level of service quality increasing customer loyalty through customer satisfaction.
Small and medium enterprises (SMEs) exports contribute as a driver of the global economy and a source of economic growth. In the global era, to main a competitive advantage, SMEs need to produce behavior to ensure the feasibility of innovation performance. The purpose of this study is to investigate the relationship between market orientation, learning orientation, and knowledge management on innovation performance. The research method uses a research design cross-section. The study population includes all export-oriented manufacturing industries. SMEs and is registered in the Bali Provincial Industry and Trade Office database (2019). A total of 94 senior managers are SME interested in participating in the survey. Seven hypotheses are presented related to market orientation, learning orientation, knowledge management, and innovation performance, and the mediating effect of knowledge management. Structural equation model based Partial least square (SEM-PLS) is used to test the hypothesis. These findings reveal that learning orientation in manufacturing SME operation contributes to knowledge management. Knowledge management plays a mediating role in the relationship between market orientation and learning orientation on innovation performance. These results contribute additional insights to managers and policymakers about the concepts of market orientation, learning orientation, and knowledge management to achieve innovation performance.
The existence of public awareness of environmental preservation today, makes many companies, especially cosmetics, try to put forward the ecological aspects and raise environmental issues as one of their marketing strategies. This study aims to explain attitudes and environmental knowledge in determining the purchase intention of a green cosmetic product. This study uses a purposive sampling technique for determining samples. The samples used were 100 people, all consumers who had never bought green cosmetic products domiciled in Denpasar City. The data obtained were analyzed by descriptive analysis and PLS. The results found that environmental knowledge and attitudes had a positive and significant effect on purchase intentions. Furthermore, the attitude mediates a portion of environmental knowledge towards the purchase intention of a green cosmetic product. Therefore, it was expected the consumer who already have knowledge of the environment has the potential to become customers for green cosmetics producers. In addition, the companies need to increase the intention of potential consumers to switch to green cosmetics products by highlighting the added value of consumption of green products and further research can add construct alternatives that affect the purchase intention of green cosmetics products such as environmental awareness and increase references related to this study.
Penelitian ini bertujuan menganalisis perbedaan keterampilan berpikir kritis antara siswa yang belajar degan model E-Learning berbasis Group Investigation (ELGI) dan model E-Learning berbasis Direct Intruction (ELDI). Penelitian ini adalah quasi-experiment menggunakan one way pretest-posttest non-equivalent control group design. Populasi sebanyak 6 kelas (215 siswa) kelas XI MIPA SMA Negeri 1 Ubud. Sempel sebanyak 2 kelas (72 siswa) yang ditentukan secara random assignment, sehingga terpilih siswa XI MIPA 1 sebagai kelompok eksperimen dan siswa XI MIPA 6 sebagai kelompok kontrol. Data keterampilan berpikir kritis dikumpulkan dengan 16 butir soal esai dengan materi gelombang bunyi dan cahaya. Analisis data menggunakan analisis deskriptif dan analisis kovarian (ANAKOVA) satu jalur. Keterampilan berpikir kritis siswa yang belajar dengan model ELGI kategori baik secara signifikan lebih tinggi dibandingkan dengan yang belajar dengan model ELDI kategori cukup. Implikasinya, bahwa dalam rangka pencapaian berpikir kritis siswa saat pembelajaran fisika di SMA, mereka sebaiknya difasilitasi dengan model E-Learning berbasis Group investigation.
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