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ÖzetFirma sayısı, filo büyüklüğü ve uçuş noktası ağını her geçen gün artıran hava yolu endüstrisi yoğun rekabete sahne olmaktadır. Pazar payının korunması veya arttırılabilmesi için ise hizmet kalitesi önemli bir rekabet gücü bileşenidir. Bu çalışmada, yolcuların satın alma tercihleri üzerinde önemli etkisi olan kabin içi hizmetlere ilişkin yolcu değerlendirmeleri analiz edilmiştir. Araştırma örneklemini, THY (Türk Hava Yolları) ile seyahat eden 501 yolcu oluşturmuştur. Çalışma verilerini İngiltere merkezli bir danışmanlık ve marka konumlandırma firması olan Skytrax'ın web sayfası üzerinden yapılan çevrim içi anket verileri oluşturmuştur. Veri analizinde regrasyon, korelasyon ve varyans (ANOVA) testleri kullanılmıştır. Çalışma bulgularına göre Amerika, Avrupa ve Asya-Pasifik yolcu değerlendirmelerinin gerek kabin içi hizmet boyutlarına gerekse fiyat-değer algılarına göre anlamlı farklılık gösterdiği anlaşılmıştır. Anahtar kelimeler: Hava Yolu Taşımacılığı, THY, Kabin içi hizmetler, Hizmet kalitesi Abstract Airline industry is facing an intense competition as the number of companies, fleet sizes and the network of flight destinations increase with each passing day. In order to maintain or increase market share, the quality of service is an important component of competitiveness. In this study, passengers' evaluation of in-cabin

Throughout life, individuals have sought ways to be successful and have endeavored to avoid failure. There may be times and situations when individuals face failure, although they strive for success. Today's era of change is forcing organizations to a continuous structure, system, and process to renewal. Although this inevitable change and development process is perceived as necessary by some organizations, only some of them are willing and determined in terms of vision-mission-strategy-action for this change. In this context, this study aims to reveal the sabotage areas of the accommodation, travel, and food and beverage enterprises within the tourism sector as well as the personnel within these enterprises and the effects on customers and organizations.

In addition to the development of social technology and the widespread use of the internet, the fact that people are getting used to sharing their goods and services has made the concept of sharing economy a popular issue. Sharing economy is “a potential new way for sustainability,” and it is noted that it would disrupt the unsustainable hyper-consumption practices directing capitalist economies. In this regard, the importance of sharing economy becomes prominent. In this study, first of all, basic information was given about sharing economy and then the concepts about how it made progress were introduced. In the next step, the definitions of sharing economy were given, the importance of sharing was mentioned, and then the products used in sharing economy were mentioned. In the following stage, the benefits of sharing economy to nature were addressed, and the weaknesses and dark sides of sharing economy were revealed. Finally, the impact of the sharing economy on the service sector was emphasized, and opinions were presented for future research on this subject.

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