Abstract:Resource depletion, population growth and environmental problems force companies to collect their end of life (EOL) products for reuse, recycle and refurbishment through reverse supply chain management (RSCM). Success in collecting the EOL products through RSCM depends on the customers' participation intention. The objectives of this study are: (1) To examine the important factors influencing customers' attitude to participate in RSCM; (2) To examine the important factors influencing customers' subjective norm to participate in RSCM; (3) To examine the main factors influencing customers' perceived behavioral control to participate in RSCM; (4) To examine the influence of attitude, subjective norms and perceived behavioral control on customers' participation intention in RSCM. The Decomposed Theory of Planned Behaviour (DTPB) has been chosen as the underpinning theory for this research. The research conducted employed the quantitative approach. Non-probability (convenience sampling) method was used to determine the sample and data was collected using questionnaires. Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique was employed. A total of 800 questionnaires were distributed among customers of electronic products in Malaysia. Finally, the questionnaire was distributed among the customers in electronic retailer companies based on convenience sampling method. The empirical results confirm that consumers perception about the risk associated with EOL electronic products, consumers' ecological knowledge and relative advantages associated with reuse, repair and recycling can influence the attitude of consumers to return the EOL products for reuse, repair and recycling to producer.Keywords: sustainable waste management; decomposed theory of planned behavior; theory of planned behavior; reverse supply chain management; reuse; repair; recycle

Purpose – The purpose of this paper is to extend the existing dimensions of product quality to cover ecological phenomena. It proposes adding a new dimension – environmentally friendly – to the existing dimensions of product quality in order to help solve environmental issues. Design/methodology/approach – The main focus of the literature review is on product quality dimensions. The authors discuss each dimension separately to clarify whether there is any consideration given to producing environmentally friendly products which can directly contribute to product quality dimensions. The population of this study was chosen from consumers, since their demands and expectations play a significant role in producing green products. A stratified sampling method was used and the sample size was selected according to the Morgan table of sampling. Factor analysis was conducted on the collected data to determine the underlying factors of product quality. Findings – The results indicate that consumers are more concerned about environmental issues in recent decades, and they responded that environmentally friendly is an important part of a product along with other dimensions of product quality which should be considered by manufacturers and producers. Originality/value – This research is one of the first studies which explores consumers’ opinions on the demand side to examine environmentally friendly capability as a new dimension of product quality.

Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior.Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products. Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. were the most important of motivators. Practical implications:The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications:Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally -873-Intangible Capital -http://dx.doi. org/10.3926/ic.470 expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value:This article contributes to the literature on the customers' intention for buying green products by filling the gap in the concrete issues of the customers' motivation.

This study considered price as an important indicator, which could affects customers' decisionmaking about buying an environmentally friendly product and investigated the intention of buyers for buying ecological product in comparison with non-environmentally friendly products with regard to price. For such a reason products have been categorized in three different categories such as: Short term, Middle term and Long-term products. The respondents were asked to answer whether they are interested to buy environmentally friendly products when the normal products exist in the market or they have no intention to buy these kinds of products. More over it has been tried to explore that how much the buyers will accept to pay more for environmentally friendly products rather than nonecological products in each category (short term, middle term and long term). Consequently, each category has been divided to six different percentage levels of price to indicate the percentage of acceptance by customers to pay more for the specified categories of eco-friendly products in comparison to non-environmentally friendly products. The result of this research shows that the majority of customers agree to pay certain percentage more to buy environmentally friendly products with eco labels and ecological characteristics rather than non-environmentally products when these green products are available in the market.