This research is conducted to analyze the effect of cognition and affection factors on consumer loyalty, the object used in this research is the consumer of local fashion product Cotton Ink. The main purpose of this research is to analyze and describe the relationship between self-congruity, celebrity endorsement, brand attitude, and brand loyalty. Besides, this research analyzes the role of brand attitude as the mediating variable of the relationship between self-congruity and celebrity endorsement toward brand loyalty. This research contribution is giving additional insight into the relationship between variables on the Cognition-Affect-Behavior Paradigms.

UMKM dapat menjadi salah satu sektor perekonomian yang menjadi andalan di Indonesia. UMKM mampu menyediakan lapangan kerja bagi masyarakat, meningkatkan kreatifitas dan produktivitas daerah, menggerakkan perekonomian dan kesejahteraan masyarakat, serta resisten dalam menghadapi krisis ekonomi global. Potensi UMKM dalam memajukan perekonomian Indonesia masih memiliki beberapa keterbatasan seperti kurangnya pengetahuan dan kemampuan sumberdaya manusia, pengelolaan usaha yang sifatnya masih sangat konvensional, terbatasnya penggunaan teknologi, minimnya akses pebankan, serta kurangnya kemampuan UMKM dalam menanggapi perubahan selera konsumen. Salah satu UMKM yang memiliki potensi besar namun kurang optimal kinerjanya dikarenakan memiliki beberapa keterbatasan yang telah disebutkan pada paragraf sebelumnya adalah UD. Lestari Jaya atau lebih dikenal dengan nama usaha Istana Sandal Karet (ISK). ISK merupakan usaha yang memproduksi beraneka ragam sandal yang terbuat dari bahan baku karet bekas. Sistem pemasaran utama produk ISK masih memanfaatkan saluran konvensional yaitu melalui tengkulak atau reseller serta belum ada upaya untuk menggunakan pemasaran digital seperti penggunaan sosial media dan e-commerce. Hal tersebut mengingat terbatasnya pengetahuan dan keterampilan pemilik usaha pada bidang pemasaran digital, sehingga lingkup pemasaran dan profitabilitas usaha belum optimal. Pada aspek keuangan mitra masih melakukan pencatatan transaksi keuangan yang belum terstruktu dan masih bercampur antara kegiatan keuangan usaha dengan rumah tangga. Hal ini membuat mitra kesulitan dalam menganalisis kondisi keuangan usaha. Kegiatan pengabdian ini bertujuan untuk melakukan pendampingan pencatatan transaksi keuangan usaha yang terstruktur dan melakukan sosialisasi serta pendampingan pemasaran produk ISK melalui media digital. Hasil dari kegiatan pengabdian ini adalah buku pencatatan keuangan usaha, akun Instagram bisnis, dana akun e-commerce BukaLapak ISK.

The community service program proposed by the devotees will be carried out at SMA Muhammadiyah 1 Malang. The process of situation analysis and identification of problems with service partners was carried out on March 3, 2021. Based on the situation analysis process, the service found that entrepreneurship subject activities at SMA Muhammadiyah 1 Malang still need to be readjusted related to business details that must be built when setting up a business. Because of this need, we as a servant answer this by providing assistance with entrepreneurship learning methods with the canvas business model method. The purpose of the implementation of this service program is to provide knowledge and improve the skills of teachers in creating new businesses which will later be applied in entrepreneurship subjects at SMA Muhammadiyah 1 Malang. In this service, the servant will provide assistance to teachers in using the Business Model Canvas method. Through this service program, it is hoped that entrepreneurship subject teachers can apply it during the teaching and learning process.

The goals of this study are want to explore the effect of the e-servicescape on private university’s website towards student’s intention to use the service. This study also wants to know about how does the effect of the e-servicescape towards perceived private university’s service quality, and how does the perceived private university’s service quality effect towards student’s intention to use that service. This study is explanatory research which is using a quantitative approach. A survey using a questionnaire was conducted to collect the data. Moreover, the data of this study was measure in 5 rates Likert’s scale and then analyzed using Partial Least Square Method with SmartPLS3 software. The population of this study are the students of a private university in Indonesia. The sample of this study is 165 students of a private university in Indonesia. Purposive sampling technique is used by criteria as follow, the respondent must be private university students and have been seen and looking about their university’s website when still school leavers back then. The result of this study is that there is a significant influence of the e-servicescape to the perceived service quality. Furthermore, perceived service quality also found to have a significant influence on the student’s intention to use the private university service. This study also found that e-servicescape only is not enough to influence the student’s intention to use the private university service, and must be mediated by perceived service quality.

SMA Muhammadiyah 1 is a senior secondary education institution under the auspices of the Muhammadiyah Foundation. SMA Muhammadiyah 1 Malang always aligns the school learning curriculum with the vision, mission, and goals of the school as well as the competencies of the planned graduates. One example is the holding of entrepreneurship laboratory subjects. This entrepreneurship subject aims to provide entrepreneurial skills and instill an entrepreneurial spirit in SMA Muhammadiyah 1 Malang students. In this subject, students are taught about the entrepreneurial spirit and traits such as persistence, independence, creativity, innovation, independence and so on. Students are also provided with skills in making products by teachers who teach entrepreneurship subjects. Based on the process of situation analysis, the servant found that the activities of entrepreneurship courses at SMA Muhammadiyah 1 Malang in the aspect of product manufacture had been going well, but partners experienced problems in marketing communication activities for the products that had been produced. The purpose of the implementation of this service program is to provide knowledge and improve student skills in marketing communication of products resulting from entrepreneurial subjects at SMA Muhammadiyah 1 Malang. In this service, the service will carry out a social media marketing workshop and photo styling products. Through this service program it is hoped that students of SMA Muhammadiyah 1 Malang will have technical skills in the aspect of product marketing so that when they graduate they have additional skills for entrepreneurship.