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The focus of this article is on mass attitudes and the propensity of blacks and Latinos to build electoral coalitions. The theoretical argument is that perceived commonality between Latinos and African-Americans is essential to constructing mass political alliances. Using recent public opinion data, this research explores the levels of perceived commonality between blacks and Latinos and in particular studies the process by which Latinos come to feel close to African-Americans. This article tests four main hypotheses: pan-Latino affinity, acculturation, perceived discrimination, and racial identity. Findings suggest that pan-Latino affinity is a robust predictor of Latino/black commonality, but that long-term Latino political acculturation, in its current form, is unlikely to result in particularly high levels of closeness to blacks. The conclusion of the article points to the important role that Latino leadership and political organizations play in promoting strong pan-ethnic identities and suggests that the prospects for future coalitions between African-Americans and Latinos rest, in part, on the development of these more inclusive Latino orientations.

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We examine the influence of "battleground" designation by presidential campaign strategists on the political activation and involvement of resource poor voters, particularly those in lower income brackets. We hypothesize that increased exposure to campaign stimuli may provide lower income voters in the contested states with an appreciable advantage over those in the "blackout" states by underwriting the costs associated with becoming engaged. Our findings show that the condition of living on contested electoral terrain does have a positive impact on the political interest and engagement levels of lower income voters. The results reinforce the importance of the political campaign as an instrument of democracy. Modern campaign strategies can diversify the electorate in meaningful ways, but the influence of the campaign is also limited by the narrow geographic targeting of party resources.