(250 words max)This paper draws on regulatory governance scholarship to argue that the analytic phenomenon currently known as 'Big Data' can be understood as a mode of 'design-based' regulation. Although Big Data decision-making technologies can take the form of automated decision-making systems, this paper focuses on algorithmic decision-guidance techniques. By highlighting correlations between data items that would not otherwise be observable, these techniques are being used to shape the informational choice context in which individual decision-making occurs, with the aim of channelling attention and decision-making in directions preferred by the 'choice architect'. By relying upon the use of 'nudge'-a particular form of choice architecture that alters people's behaviour in a predictable way without forbidding any options or significantly changing their economic incentives, these techniques constitute a 'soft' form of design-based control. But, unlike the static Nudges popularised by Thaler and Sunstein (2008) such as placing the salad in front of the lasagne to encourage healthy eating, Big Data analytics nudges are extremely powerful and potent due to their networked, continuously updated, dynamic and pervasive nature (hence 'hypernudge'). I adopt a liberal, rights-based critique of these techniques, contrasting liberal theoretical accounts with selective insights from science and technology studies (STS) and surveillance studies on the other. I argue that concerns about the legitimacy of these techniques are not satisfactorily resolved through reliance on individual notice and consent, touching upon the troubling implications for democracy and human flourishing if Big Data analytic techniques driven by commercial self-interest continue their onward march unchecked by effective and legitimate constraints.

Innovations in networked digital communications technologies, including the rise of “Big Data,” ubiquitous computing, and cloud storage systems, may be giving rise to a new system of social ordering known as algorithmic regulation. Algorithmic regulation refers to decisionmaking systems that regulate a domain of activity in order to manage risk or alter behavior through continual computational generation of knowledge by systematically collecting data (in real time on a continuous basis) emitted directly from numerous dynamic components pertaining to the regulated environment in order to identify and, if necessary, automatically refine (or prompt refinement of) the system's operations to attain a pre‐specified goal. This study provides a descriptive analysis of algorithmic regulation, classifying these decisionmaking systems as either reactive or pre‐emptive, and offers a taxonomy that identifies eight different forms of algorithmic regulation based on their configuration at each of the three stages of the cybernetic process: notably, at the level of standard setting (adaptive vs. fixed behavioral standards), information‐gathering and monitoring (historic data vs. predictions based on inferred data), and at the level of sanction and behavioral change (automatic execution vs. recommender systems). It maps the contours of several emerging debates surrounding algorithmic regulation, drawing upon insights from regulatory governance studies, legal critiques, surveillance studies, and critical data studies to highlight various concerns about the legitimacy of algorithmic regulation.

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words max)This paper draws on regulatory governance scholarship to argue that the analytic phenomenon currently known as 'Big Data' can be understood as a mode of 'design-based' regulation. Although Big Data decision-making technologies can take the form of automated decision-making systems, this paper focuses on algorithmic decision-guidance techniques. By highlighting correlations between data items that would not otherwise be observable, these techniques are being used to shape the informational choice context in which individual decision-making occurs, with the aim of channelling attention and decision-making in directions preferred by the 'choice architect'. By relying upon the use of 'nudge'-a particular form of choice architecture that alters people's behaviour in a predictable way without forbidding any options or significantly changing their economic incentives, these techniques constitute a 'soft' form of design-based control. But, unlike the static Nudges popularised by Thaler and Sunstein (2008) such as placing the salad in front of the lasagne to encourage healthy eating, Big Data analytics nudges are extremely powerful and potent due to their networked, continuously updated, dynamic and pervasive nature (hence 'hypernudge'). I adopt a liberal, rights-based critique of these techniques, contrasting liberal theoretical accounts with selective insights from science and technology studies (STS) and surveillance studies on the other. I argue that concerns about the legitimacy of these techniques are not satisfactorily resolved through reliance on individual notice and consent, touching upon the troubling implications for democracy and human flourishing if Big Data analytic techniques driven by commercial self-interest continue their onward march unchecked by effective and legitimate constraints.