We present here new evidence of cross-cultural agreement in the judgment of facial expression, Subjects in 10 cultures performed a more complex judgment task than has been used in previous cross-cultural studies. Instead of limiting the subjects to selecting only one emotion term for each expression, this task allowed them to indicate that multiple emotions were evident and the intensity of each emotion. Agreement was very high across cultures about which emotion was the most intense. The 10 cultures also agreed about the second most intense emotion signaled by an expression and about the relative intensity among expressions of the same emotion. However, cultural differences were found in judgments of the absolute level of emotional intensity.

Physiology and emotional experience were studied in the Minangkabau of West Sumatra, a matrilineal, Moslem, agrarian culture with strong proscriptions against public displays of negative emotion. Forty-six Minangkabau men were instructed to contract facial muscles into prototypical configurations of 5 emotions. In comparison with a group of 62 Ss from the United States, cross-cultural consistencies were found in (a) autonomic nervous system (ANS) differences between emotions and (b) high configuration quality being associated with increased ANS differentiation and increased report of emotional experience. These findings provide the first evidence that these patterns of emotion-specific ANS activity and the capacity of voluntary facial action to generate this activity are not unique to American culture.

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Disagreements between ethnographers often arise because of the particular circumstances of field‐work or attributes of the ethnographers. A positivist search for truth versus error may be less fruitful than a constructionist examination of the research itself. This article suggests a conceptual framework for such a constructionist approach.