Purpose – The trend toward the indiscriminate use of natural resources and social decay has widened the gap between social classes, rich and poor, leaving the poorest unprotected. This situation, with the current financial crisis has also led to the creation of social organizations by the people in the highest levels of marginalization, through which they sell products manufactured by themselves and support enhance the economy and enhance a better quality of life for themselves. The paper aims to discuss these issues. Design/methodology/approach – A major development for growth of these organizations is the existence of responsible consumerism. Thanks to the technological advancements and the mass distribution of information, and the supply chain, the world population is beginning to get aware and becoming concerned by the effects of the hyper-consumption culture currently prevailing. Findings – The existing models of national indices based on consumer opinion and satisfaction merely include the characteristics of the products and services offered, but do not include variables that aid in determining their impact on a social enterprise. This research aims to fill that gap. Originality/value – The paper shares the results of a qualitative and quantitative survey performed during the first half of 2014 using a model of structural equations developed to test new hypotheses that include a variable which has been called “social responsibility.”

Purpose The purpose of this paper is to design and test a user satisfaction model to evaluate the contribution of biodiesel production and consumption to the sustainability of a semi-urban community in the Cowichan Valley in British Columbia Canada. This case study is part of a larger research study whose purpose is to create a model for an index of sustainable community production and consumption. Design/methodology/approach The theoretical approach selected was the national indices of consumer satisfaction models. The methodology was qualitative and quantitative, in-depth interviews were used to learn the opinion of active and non-active consumers of biodiesel. The interviews were transcribed and analyzed with specialized software for qualitative studies. A structural equation model, whose innovation is the inclusion of the sustainability variables, was designed and analyzed with statistical technique partial least squares. Findings The designed model and methodology were useful to identify the principal cause variables of consumer satisfaction of biodiesel in two types of users: active users and non-active users. The determination coefficient R2 of the latent variables satisfaction and loyalty for the prediction of biodiesel active users model is 0.82 and 0.72, respectively, while the result for the non-active users model is 0.90 for satisfaction and 0.73 for loyalty. Sustainable consumption at community level is statistically significant as a direct cause of the variable sustainability of the community for both models, and in turn the sustainability of the community variable has a significant impact on loyalty for the active users model. Originality/value This case study is part of a larger research study whose purpose is to create a model for an index of sustainable community production and consumption which will be measured longitudinally to detect changes in the sustainable consumption of the community members.

Consumers are becoming more aware of their role in the propagation of environmental issues, the transition from passive consumer to prosumer is emerging, and it is of interest to know the commitment factors that leads the biodiesel prosumer to act in favor of an organization which they belong in order to achieve one goal in common and contribute to local sustainable development. In this research, the prosumer is the one who participates as a member and consumer of a biodiesel cooperative. The prosumer's commitment is made up of two components: (i) nonactive or affective, identification with the organization, and (ii) active or participatory, action towards certain goals. The objectives of the investigation are to evaluate the biodiesel prosumer's commitment and know its causes and effects. The hypotheses on the causes and results of the prosumer's commitment are postulated in a structural equation model (SEM), whose theoretical basis corresponds to the double role of the prosumer: member and client of the cooperative. The SEM is evaluated from the perspective of the prosumer based on mixed methodology and partial least square (PLS). The proposed SEM explains 78% (R 2 = 0.78) of the variability of the contribution of the biodiesel cooperative to local sustainable development, where this contribution is directly and significantly impacted by the two components of the commitment. This case study identifies dimensions that lead the biodiesel prosumer to commit in the cocreation and consumption of renewable fuel, which gives more opportunities for long-term survival of this initiative in a competitive market.

Purpose: The aim was this study was to test the effectiveness of the Mexican User Satisfaction Index of Circular and Social Economy (MUSI-CSE) methodology to improve user acceptance and the adoption of biodiesel from the Cowichan Bio-Diesel Co-op (CB-DC), a social enterprise that upcycles cooking oil waste. Approach: The external strategy is to study factors of user experience with products and/or services and internal processes. This type of economy tends to build its value chain independently to avoid barriers in the economic structure. Methodology/Techniques: MUSI-CSE presents a model of satisfaction (present acceptance) and loyalty (future acceptance) factors and a measurement system comprising the same factors. It also identifies and monitors interventions in key factors and evaluates their effectiveness. Here, MUSI-CSE has been tested through a longitudinal and prospective study. In-depth interviews, surveys, SEM, and PLS were used. Findings/originality/applicability: User acceptance and adoption are based on self-benefits and the achievement of specific sustainable local development goals. Satisfaction did not change. Loyalty did experience a statistically significant increase at a 95% confidence level, and sales increased by 26%. It can be concluded that MUSI-CSE innovation contributed to improving users’ future acceptance and adoption. In the future, MUSI-CSE will be adjusted based on other case studies and will support the co-creation of an international methodology and index of circular and social economy.