Digital marketing according to Herrera (2019), began to have a strong presence in Mexico from 2016, however, it was until 2018 when companies considered integrating specialists within their payroll, and after the pandemic by COVID-19, the techniques of this were increasing, since they went through a stage of isolation that led companies to sell through the internet, mainly through social networks if they wanted to survive. Therefore, the objective of this research is to know the digital marketing strategies most used in agricultural companies in the municipality of Villa Guerrero, State of Mexico, all this, because in this municipality the floricultural economic activity predominates and therefore there are many SMEs dedicated to the sale of inputs and fertilizers for production in the region. Therefore, a quantitative methodology was used to test the hypothesis, because data collection was carried out through surveys, which were applied in person to a representative sample of agricultural companies, located in the head of the municipality of Villa Guerrero and its surroundings, to demonstrate whether the most used social network as a digital marketing tool was Facebook, using descriptive and correlational data analysis techniques.

The study of the organizational climate is fundamental for any company, since it is the most precise indicator that shows the levels of positive and negative labor relations in the organization. Organizational climate is a variable that reflects the interaction between personal and organizational characteristics; it is considered a fundamental element in the perception that the worker has of the structures and processes that occur in his work environment (Goncalves, 1997). Therefore, this research was applied in the Coppel Villa Guerrero branch through a series of questions analyzing the variable as a factor of customer satisfaction both internally (employees) and externally (customers). Therefore, a questionnaire was designed that contemplates the proposed dimensions, with the objective of measuring the organizational climate, and thus determine if this variable is a correlational factor for customer satisfaction, before this was defined a sample of 261 customers and 57 employees, who with their support allowed to conclude the research for the verification of the hypotheses proposed, which is that, The impact on job satisfaction can be both positive and negative because when employees are not satisfied with their work, they generate a negative, toxic environment and this harms the organization in all its processes, which showed that there is indeed a correlation between the organizational climate and customer satisfaction, since the employee usually feels valued by the company and is reflected directly in the treatment of the customer, which leads to job satisfaction.

It is very important for organizations to find staff with emotional intelligence because they are valuable people, committed to work and know how to make better decisions, this benefits them greatly because they take care of the organization as if it were about them; However, it is also imperative to keep them in that balance, in that healthy environment, since it has been seen that motivation is something that human beings should possess by nature, which should not depend on external agents, but in many occasions the environment in which an individual develops can affect their way of thinking and therefore their way of acting, such is the case of the mandatory isolation due to the pandemic by COVID-19, where the emotional state of the workers was discussed a lot, In this research we intend to analyze the impact that the COVID-19 pandemic had on the work motivation of Cinema Colibri, which was an industry that was undoubtedly very damaged, so a series of tests and surveys were conducted to employees, to verify the working hypothesis, which was, work motivation influences the performance of the staff of the company Cinema Colibri Tenancingo.