The aim of this paper is to present a new tool to do dialectometry. The program, called "DiaTech", has been incorporated features of previous programs, and especially by the VDM program created under the direction of H. Goebl, researcher of the Salzburg University. The main goal of the new tool is to motivate Dialectology studies and dialectologists, putting in their hands a comfortable and efficient tool.
Within the framework of database marketing, that is, data mining applied to large databases for marketing purposes, we analyze the database of clients of a financial institution, trying to extract from it indications which could help to establish its marketing policies in an efficient way. The application of multiple correspondence and cluster analysis leads to a classification of clients based on a few easily identifiable variables. As suggested by other authors in marketing research, the clients' position in the life cycle emerges as one of the main factors inducing their financial behaviour.
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