Analysis of a Mixture of Closed and Open-Ended Questions in the Case of a Multilingual Survey

Bécue-Bertaut, Mónica; Fernandez-Aguirre, Karmele; Modroño-Herrán, Juan I.

doi:10.1007/978-0-8176-4799-5_3

Cited by 3 publications

(1 citation statement)

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“…In addition, at the UPV/EHU, many members are bilingual and respondents could answer in any of the two official languages, Basque or Spanish, at their convenience. A previous work [7] shows no differences between Basque and Spanish responses. Only the 1243 respondents having answered the open-ended question in Spanish are kept to perform this text analysis.…”

Section: Textual Camentioning

confidence: 92%

Knowledge extraction from a large on-line survey: a case study for a higher education corporate marketing

Fernandez-Aguirre

Landaluce-Calvo

Martín-Arroyuelos

et al. 2011

Journal of Applied Statistics

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For a higher education public institution, young in relative terms, featuring local competition with another private and both long-established and reputed one, it is of great importance to become a reference university institution to be better known and felt with identification in the society it belongs to and ultimately to reach a good position within the European Higher Education Area. These considerations have made the university governors setting up the objective of achieving an adequate management of the university institutional brand focused on its logo and on image promotion, leading to the establishment of a university shop as it is considered a highly adequate instrument for such promotion. In this context, an on-line survey is launched on three different kinds of members of the institution, resulting in a large data sample. Different kinds of variables are analysed through appropriate exploratory multivariate techniques (symmetrical methods) and regression-related techniques (non-symmetrical methods). An advocacy for such combination is given as a conclusion. The application of statistical techniques of data and text mining provides us with empirical insights about the institution members' perceptions and helps us to extract some facts valuable to establish policies that would improve the corporate identity and the success of the corporate shop.

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Section: Textual Camentioning

confidence: 92%