No matter which human group we look at, past or present, euphemism and its counterpart dysphemism are powerful forces and they are extremely important for the study of language change. They provide an emotive trigger for word addition, word loss, phonological distortion and semantic shift. Word taboo plays perpetual havoc with the methods of historical comparative linguistics, even undermining one of the cornerstones of the discipline-the arbitrary nature of the word. When it comes to taboo words, speakers behave as if there were a very real connection between the physical shape of words and their taboo sense. This is why these words are so unstable and why they are so powerful. This paper reviews the various communicative functions of euphemisms and the different linguistic strategies that are used in their creation, focusing on the linguistic creativity that surrounds the topic of 'old age' in Modern English (Shakespeare's sixth and seventh ages). And since personal names form such a special case of word taboo, some consideration will also be given to the ancient and modern perspective of naming.

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Many words and expressions are viewed as 'taboo', such as those used to describe sex, our bodies and their functions, and those used to insult other people. This 2006 book provides a fascinating insight into taboo language and its role in everyday life. It looks at the ways we use language to be polite or impolite, politically correct or offensive, depending on whether we are 'sweet-talking', 'straight-talking' or being deliberately rude. Using a range of colourful examples, it shows how we use language playfully and figuratively in order to swear, to insult, and also to be politically correct, and what our motivations are for doing so. It goes on to examine the differences between institutionalized censorship and the ways individuals censor their own language. Lively and revealing, Forbidden Words will fascinate anyone who is interested in how and why we use and avoid taboos in daily conversation.

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