This paper describes an exploratory evaluation of the Peers Early Education Partnership ‘Room to Play’, an innovative and experimental ‘drop‐in’ service seeking to attract and engage ‘hard‐to‐reach’ families in one of the most deprived areas of a Midlands city. Located in a shop unit of a busy community shopping centre, it offers play and learning activities for children, and provides opportunities for parents to talk to practitioners in a neutral and supportive environment. Through a mixed methods design, the authors attempted to document the core components of a potential transferable model of intervention, within challenging research constraints.