The purpose of the research is to determine the effectiveness of the practical application of social media based on Web 2.0 technologies, aimed at developing students' English-speaking communicative competence. To implement the tasks and test the hypothesis put forward, the following scientific research methods were used: empirical (experimental learning using social media based on Web 2.0); diagnostic: observation, testing of students; statistical method - mathematical analysis of the data obtained during the experiment; descriptive: description and verbal recording of results. The results of the experimental study showed the correctness of the hypothesis put forward that the formation of English-speaking communicative competence among students will become more effective when creating a methodology using social media formed on technologies Web 2.0. For practical implementation of obtained theoretical conclusions after the experiment, it is necessary to have certain pedagogical conditions. Among these: taking into account the peculiarities of the educational environment, enhancing the speech activity of students with the participation of social media based on Web 2.0 technologies. They were developed on the basis of the results of diagnostics of the level of formation of the English-speaking communicative competence in the process of teaching students in streaming mode. Future scientific searches are possible in the direction of theoretical substantiation and practical application of new social media based on Web 2.0 technology in other training courses and other (non-philological) specialties. This vector of research is especially necessary during distance learning as an alternative to the traditional educational process.

У статті досліджено лінгвальні характеристики туристичного дискурсу. Під туристичним дискурсом розуміється сукупність текстів, що є продуктом мовної діяльності у туристичній сфері. Найважливішою метою туристичного дискурсу є реклама та продаж послуг у сфері туристичного бізнесу. Одним з найважливіших компонентів реклами та засобом маніпулювання є текст як важлива вербальна складова частина рекламного повідомлення, зокрема мовні засоби рекламних текстів, що мають значний вплив на ефективність, зрозумілість реклами та її сприйняття. Завдяки мовному оформленню рекламне повідомлення реалізує свої основні функції, а саме інформативну (повідомлення про об'єкт реклами) та функцію впливу. Вербальне наповнення туристичної реклами, фіксуючи нові реалії у мові, перебуває у постійному динамічному оновленні. Одним із популярних засобів словотвору, що використовується для продуктивної та одночасно економної як з точки зору структури, так і щодо семантичного наповнення вербалізації рекламного повідомлення англомовного туристичного дискурсу, є блендинг.Виокремлення характерних функціональних особливостей мови реклами, дослідження їх маніпулятивного впливу на раціональну та емоційну сфери свідомості споживача, зокрема прагмалінгвістична роль блендингових лексичних інновацій як вербальної компоненти рекламних повідомлень туристичного англомовного дискурсу, є метою наукової розвідки.Мова реклами -це надзвичайно цікаве й складне соціальне явище. Вона впливає на мовлення, свідомість і діяльність споживача. Створення ефективного, впливового рекламного тексту, який викликає зацікавлення потенційної аудиторії та збуджує в неї бажання придбати рекламовану річ, потребує точного відбору й вдалого поєднання мовних засобів, зокрема лексичних блендингових одиниць, що складає актуальність дослідження. Вивчаючи функціональні аспекти лексичних блендів як лінгвальну інновацію саме в туристичному дискурсі, можемо дослідити не лише прагмалінгвістичні характеристики, але й психолінгвістичну роль цього феномена у створенні туристичного рекламного повідомлення, що є перспективою дослідження.

The article considers the problem of language development, in particular its lexical layer. The rapid development of all areas of modern human life is reflected in the language, the evolution of lexis is not just a change in the vocabulary. The authors study the modern paradigms of neology in terms of a functional approach to language, analyze the factors of the appearance of new words and correlate them with the pragmatic needs of society as a whole and of different social groups in particular. The article presents the pricipal nominative types and models of English-language neologisms over the past decades. Some factors contributing to the replenishment of the English lexical layer regarding the sociolinguistic aspect are given. Social spheres significantly influence the appearance of new words because they shape a person's attitude to the realities of the linguistic picture of the world. The relevance of this research is determined by the insufficient study of the processes of lexical formation, in particular neological units, which are intensively occurring at the current stage of society globalization and require an analysis of the ways of formation and definition of critical concepts that cause the need for the functioning of innovative non-standard, both structurally and semantically, lexical units in the modern English language, in particular their systematization and classification. The scientific novelty of the study consists in developing the theory of neology through the classification of borrowings as a particular group of neologisms, systemizing means of their penetration, and adaptation in the modern English language. The goal of the research is to study the sociolinguistic role of neologisms in the modern English language, to determine their functional and semantic features and ways of speech adaptation, of neologisms-borrowings in particular. The research methodology is based on the functional-semantic approach and is complex in nature using structural-semantic and sociolinguistic analyses, allowing to identify the most successful and popular universal methods and techniques for creating neologisms; the study also relies on the principles of systematization and classification, which helps to organize empirical material and contributes to a more thorough study of the process of neologization of English-language discourse as the basis of interlanguage communication in the world today.

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Introduction. This article is dedicated to the study of an important phenomenon that has been taking place in Ukraine for what is now approaching a decade. The 2013–14 Revolution of Dignity was quickly followed by Moscow’s annexation of Crimea and then by a war between Russia and Ukraine in the Donbas region. The war greatly impacted various aspects of life in Ukraine in the past eight years including its profound effect on Ukrainian economy. Relevance. The impact of the Russian-Ukrainian war on Ukrainian economy has now, correspondingly, become a subject of scholarly study within different scientific paradigms, including analytical journalism The situation in Ukraine and its influence on the economic situation in Europe and in the world is increasingly analyzed at conferences and in various global academic forums, especially it is highlighted in different kinds of the world media. A thorough reading of the press articles on economics reveals that the above-mentioned topic, and other correlating crucial ones, are approached by the scholars fastidiously, and that they propose meaningful arguments for analyzing various aspects of military events coverage in the media. Methodology. To achieve the goals, a set of interrelated research methods was used, including a critical analysis of current scientific papers on the selected topic, and a synthesis of the main conclusions into a comprehensive system vision. The principal research method is the content analysis of media publications on economic topics. Empirical data were obtained using methods of observation and discourse analysis of examples published in the world’s online media. The comparative method allowed to select units of research and classify them. The systematic approach helped to identify trends in the specifics of information during the Russian-Ukrainian war. With the help of the generalization method, the corresponding conclusions and offers for scientists and practitioners are made. Results. The authors offer a brief but very thorough overview of some of the world’s bestknown analytical media publications (The Economist Business Insider, The New York Times, BBC News Business Reporter, VoxEU, Press Release, OECD Economic Outlook, etc.) with thorough conclusions from economic experts. Conclusions. When this article enters into a dialogue with future academic publications, it will offer a useful look at how the war stimulated the world not only to analyze events in Ukraine, but also to make concrete decisions and actions. Today’s analysis of the nuances of how the Russian-Ukrainian war impacts the world, and the study of various reactions of world organizations and prominent influential people to the adaptation of the world economy in particular in the war in Ukraine, in turn, will affect the scientific fundamental adjustment of relevant theoretical concepts. Thus, the research conducted by the authors can be very valuable for scholars, both in journalism and other spheres, studying the ways of the war impact, especially on economy.