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Online social media tools are fast becoming an important and integral part of the academic life. However, there is very little hard data on why and how scholars are using them. This paper presents the results of our ongoing study on how academics are using these new tools for communication and information dissemination. We specifically look at how scholars themselves view the role that online social media might play in the tenure and promotion process at academic and research institutions. The results of our study find that the use of online social media is currently not widely recognized by most research institutions as part of their tenure and promotion review process. However, according to our interview data, this will likely change in the future as more and more scholars turn to these new tools to aid them in their professional endeavors. The trending changes found in this study are important not only for the future of scholarly knowledge and information dissemination, but also for the changes it will bring to universities' tenure and promotion policies and to publishers of scholarly work.

Online social media tools are becoming further integrated into the lives of academics. However, there is very little hard data on why and how scholars are using them. The paper presents the results of our ongoing study on how academics are adopting these new tools for communication and information dissemination.Les outils de médias sociaux en ligne s’intègrent de plus en plus dans la vie des professeurs-chercheurs. Cependant, il existe peu de données sur les raisons et les façons pour lesquelles on les utilise. Cette communication présente les résultats d’une analyse en cours sur les modes d’adoption, par les professeurs-chercheurs, de ces nouveaux outils de communication et de diffusion de l’information.