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New knowledge and powerful forces, such as technology and globalization, have converged to present significant challenges to traditional marketing curricula. It is time for educators to rethink marketing education, including curriculum design and teaching methods. This article discusses the forces shaping the future of marketing education, presents a view of the future to guide curriculum development, and develops four themes for marketing educators to consider in meeting the challenges to marketing education.

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Mature theory construction in design research has been hampered by ill-considered ideas. The notion of 'research by design' is such an idea, conflating practice and research in ways that make explicit theory development difficult. This article examines some of the problems associated with the notion of 'research by design'. It also examines the roles of tacit knowledge and explicit knowledge in theory construction, while clarifying the role of explicit knowledge in reflective practice.

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