Television viewers’ attention is increasingly more often divided between television and “second screens”, for example when viewing television broadcasts and following their related social media discussion on a tablet computer. The attentional costs of such multitasking may vary depending on the ebb and flow of the social media channel, such as its emotional contents. In the present study, we tested the hypothesis that negative social media messages would draw more attention than similar positive messages. Specifically, news broadcasts were presented in isolation and with simultaneous positive or negative Twitter messages on a tablet to 38 participants in a controlled experiment. Recognition memory, gaze tracking, cardiac responses, and self-reports were used as attentional indices. The presence of any tweets on the tablet decreased attention to the news broadcasts. As expected, negative tweets drew longer viewing times and elicited more attention to themselves than positive tweets. Negative tweets did not, however, decrease attention to the news broadcasts. Taken together, the present results demonstrate a negativity bias exists for social media messages in media multitasking; however, this effect does not amplify the overall detrimental effects of media multitasking.
Immersive audio-visual perception relies on the spatial integration of both auditory and visual information which are heterogeneous sensing modalities with different fields of reception and spatial resolution. This study investigates the perceived coherence of audiovisual object events presented either centrally or peripherally with horizontally aligned/misaligned sound. Various object events were selected to represent three acoustic feature classes. Subjective test results in a simulated virtual environment from 18 participants indicate a wider capture region in the periphery, with an outward bias favoring more lateral sounds. Centered stimulus results support previous findings for simpler scenes.
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