Purpose: To assess the management perceptions on apparel fit made with pattern drafting and free-hand cutting techniques.Methodology: The study employed a cross-sectional descriptive survey was considered adequate for this study as it has the advantage of soliciting respondent’s views on the nature of the situation as it existed at the time of a study (Creswell, 2012; Mugenda, 2008). The design is an efficient way of collecting information of a large group of people within a short time using questionnaires. The survey design was deemed appropriate for this study as it has the advantage of seeking the views of informal dressmakers and tailors on the use of pattern drafting and free-hand cutting in apparel construction. It allowed for the use of both quantitative and qualitative techniques in the study. This paved way for better understanding of a phenomenon under study. The use of these methods offered the opportunity to have in-depth information and also the weakness in one method is compensated for by the strength in another method (Creswell, 2012).Results: The results revealed that dressmakers and tailors’ preference to free-hand cutting was influenced by the method they were trained with. Additionally, standardization of apparel production among the members can best be achieved by intensifying the use of pattern drafting as part of apprenticeship training to ensure accuracy in fit among informal dressmakers and tailors locally. The respondents were asked to state their views on whether educational level hinders the progress of their training.Unique Contribution to theory, practice and policy: Reason why informal dressmakers and tailors were not using pattern drafting in apprenticeship training might be related to the fact that pattern skills seemed too difficult to understand and the period of training might be short to grasp the details of the method. Taking their educational level and period of training into consideration, it would be very difficult for the apprentices to cope with the contents that come with patterns. This implies that, there is the need to inculcate the use of pattern drafting as part of training curriculum of apprentices and also increase the period of training to allow both masters and apprentices gain better grasp of the pattern drafting skills. When trainees are given adequate training skills on the use of pattern drafting, they would improve and this would in effect manifest in the high standard on fit of apparel among the dressmakers and tailors in the informal setting in the near future. The study recommended future studies to focus on the factors influencing training and acquisition of both skills of apparel constructions. This will help the policy makers rectify the structure of education accordingly to improve the way skills are disseminated and executed.

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The study sought to examine students’ dressing styles and common attributes assigned to them. A descriptive survey design was used in this study. The study areas were the University of Nairobi, Egerton University, Moi University, Technical University of Mombasa, Maseno and Karatina Universities. Multiple sampling procedures were used to select 566 students who participated in the study. Data were collected using questionnaires, focus group discussions and observation checklists. Results show that majority of respondents bought their own clothes with funds provided by the parents or guardians. The most outstanding feature that informed choice of dress was aesthetics, followed by comfort and design. Vests, bare chest tops and shorts were considered modest while high-slitted skirts, miniskirts, unbuttoned shirts, boob-tops, tumbo-cuts, skin-tight dresses and trousers and Bermuda shorts were found to be immodest. Recommendations have been made to develop guidelines on the choice of dress for students in institutions of higher learning to enhance personal grooming.

The purpose was to examine the relationship between the knowledge and skills used in the selection of apparel and the satisfaction obtained. Data were collected from 210 undergraduate students of which 94 were females and 116 were males. A self administered questionnaire and focus group discussions were used. Knowledge and skills related to apparel choice were measured by a 12- item Likert scale. Satisfaction was measured using a 15- item test asking how the respondents personally feel about their clothes and what others think about them. Level of satisfaction was higher among those who had adequate knowledge. Female respondents scored higher than the male respondents on most of the attributes tested and depicted cognizance in the use of knowledge and skills. Level of satisfaction was high, with gender and year of study being significant determinants.

Fashion is very dynamic and way of life for humans in many consumer products, clothing included. In Kenya, the clothing industry is characterized by a dynamic environment and intense competition caused mainly by enlarged globalization, trade liberalization and importation of second-hand (mitumba) clothes. In this kind of environment, it is becoming increasingly difficult for an enterprise to maintain long-term success. Thus, the clothing enterprises are faced with challenges that demand them to offer higher value added products that meet the demands of the customers. As a solution, sound marketing strategies are critical to the survival and growth of micro-enterprises in the garment making sector. However, there is limited research that has looked at the enterprises from a marketing strategy perspective in terms of the type of marketing strategies that are embraced. This paper aims at highlighting the various marketing strategies. The study used ex-post facto research design targeting garment-making micro-enterprises with less than ten employees in Nakuru town. The main data collection instrument was a questionnaire that comprised closed and open-ended questions. Principal component analysis and Chi-square goodness-of-fit test (x 2 ) were used to determine the various marketing strategies and test the hypothesis that there was no variation in the marketing strategies implemented by garment-making micro-enterprises. Eight strategies were identified as being implemented by garment-making micro-enterprises. Based on the results of this study, it is concluded that interactive marketing is the most implemented strategy while e-marketing is the least. However, further research is required to explore the impact of implementing the various marketing strategies on the growth of the enterprises.