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Our literature review reveals a call for changes

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Innovation is a continuous process. Firms constantly make changes to products and processes and collect new knowledge, and it is more difficult to measure a dynamic process than a static activity" (OECD, 2005, p.15). The ambition of this research is to understand and analyze the innovative and incremental processes created to engage the organisation and its stakeholders on issues of responsibility and sustainability. We introduce and analyze a number of incremental strategies created by the same actors to improve sustainability

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