Introduction: Apprehension over a possible recurrence of Ebola remains pervasive among college students in Nigeria. Prevention education continues to be carried out through public service announcements (PSAs) on radio, television and in the social media. However, little is known about college students’ knowledge, attitudes and adherence to PSAs on Ebola virus. The purpose of this study was to investigate college students’ knowledge and attitude about Ebola and factors that predict adherence to Ebola education information mediated through PSAs. Methods: A total of 211 copies of structured questionnaire were administered to a multi-stage sample drawn from a medium-sized private university in Nigeria. Results: The majority of the participants responded correctly to the questions related to Ebola virus transmission. Nearly 86% of students agreed that Ebola can be contracted through the body secretions of a sick person, 83% students identified the basic symptoms of Ebola as fatigue and vomiting, while 82% agreed that regular washing of hands and use of hand sanitisers can prevent transmission of Ebola. Knowledge and attitudes emerged as significant predictors of students’ adherence to PSA advice on Ebola disease ( p < .05). Discussion: Misconceptions about the causes and transmission of Ebola abound in spite of the high awareness about the virus, suggesting that the Ebola PSAs may not have succeeded in dispelling some strongly held beliefs about Ebola virus disease. The findings suggest that a considerable percentage of college students no longer follow the advice contained in Ebola-related PSAs. It may be that the declaration that Nigeria is Ebola free by World Health Organization (WHO) has given rise to a lax attitude towards the disease. Conclusion: In spite of their shortcomings, PSAs remains an important vehicle for conveying Ebola prevention education to college students.

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South Africa continues to ramp up public campaigns to rein in escalating water demand against the backdrop of dwindling and erratic supply. While the water conservation campaign appears to resonate with commercial and urban water users, it does not seem to have gained traction with rural and periurban residents. Using the sequential mixed methods, this paper explores the water conservation attitudes, behaviour and intentions of rural and periurban respondents in four South African communities. Results reveal respondents consider water conservation important and are favourably disposed to conserving water. Attitude, subjective norm and behavioural control emerged as significant factors influencing respondents’ water conservation intentions. The study concludes that rural and periurban residents are yet to develop a social ethic of water conservation essential in creating sustainability of resource use.

Water conservation efforts have become increasingly important as spiralling population figures and snowballing economic development continue to pile pressure on fresh water resources across the world. In South Africa there are a number of water conservation initiatives to ensure optimal use of dwindling water resources. But not all citizens, particularly in rural communities, consider water conservation a social priority. The apathy has been attributed to the failure of current conservation communication to galvanise people in a way that they come to regard conserving water as a critical factor in achieving sustainable water use. The water conservation efforts rely heavily on persuasive communication, which encourages rural residents to take on new behaviours adjudged beneficial by the promoting agencies, often without seeking their commitment and understanding or appreciating the sociocultural dynamics underpinning their water use behaviour. This study used the participatory action approach to explore the effectiveness of indigenous media in engaging and mobilising rural residents on water conservation initiatives. Given its grassroots nature and interpersonal attributes, indigenous media provide a communication approach with the potential to negotiate the issues around water conservation.