Subjective well-being of consumers is turned out to be a modern and the most important issue for green marketers.World's food policy which is mostly revolving around consumption of organic food is also making well-being a center piece of all its discussions. This study has contributed by checking the impact of consumer sustainability orientation (CSO), skepticism and environmentally conscious purchase behavior (ECPB) on subjective well-being of consumers in mediating role of organic food consumption. A quantitative methodology was adopted in which questionnaires were filled by 314 respondents of Thailand. Survey results have revealed that CSO, skepticism and ECPB have a significant impact on subjective well-being of consumer and organic food consumption is also significantly mediating these relationships. No previous study has checked the mediating role of organic food consumption in Thailand's and respective variables' setting. This study can be beneficial for organic food industry as it can generate potential benefits for consumers. K E Y W O R D Sconsumer sustainability orientation, environmental consciousness, food policy, organic food consumption, skepticism, subjective well-being | 93 SIRIATTAKUL eT AL.

The main focus of the current study is to investigate the impact of sensory marketing cues, namely visual cues sound cues, and smell cues on the behavioural intentions. The second focus of the study is to investigate the mediating role of customer satisfaction in the relationship between sensory marketing cues and behavioural intentions. Lastly, the moderating role of trust in the relationship between customer satisfaction and behavioural intentions. This study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So, the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. The findings of the study have provided support to the theoretical foundation and the proposed hypothesis of the current study. The data is collected from the internal tourist in Thailand. According to the findings of the study, feelings have an effect on various marketing parameters like selection priority of store, store files, satisfaction from product, service and shopping, need based shopping, pleasure-based shopping, time spent in store and decision-making style of the customer. Moreover, customers preferred to use the products based on their feelings, mental satisfaction and emotions related to the product.

This study investigates the effect of shopping mall image on customer behavior in Indonesia. We hypothesized that shopping mall image strongly effect consumer behavior, to be specific, the probability of buying, coming back to the shopping mall and spreading positive word of mouth WOM. Be that as it may, congruity-reflected by ‘self-image congruity’ and ‘social-image congruity’— had no impact on. We ascribe this unforeseen finding to Indonesians scoring low on Hofstede’s components of Individualism and Indulgence. The survey conducted showed that there was high self-image congruity among consumers just as congruity with different customers, however most of them were reluctant to let it be known influences their shopping conduct-seemingly, that would act as self-indulgent and show an absence of restriction with deference to controlling their wants.

The prime objective of the current study is to explain the relationship between employee turnover intentions, supervisors support, job autonomy and job satisfaction. Furthermore, the mediating role of job satisfaction in the relationship between job autonomy, employee turnover intentions and supervisors support are examined. We have used the SEM-PLS as a statistical tool to achieve the objectives of the current study. The data is collected with the aid of an adapted questionnaire. The operation managers and finance managers of Indonesian manufacturing firms are chosen as the final sample of the current study. The current study focused on job satisfaction, and it is argued that job autonomy is a key determinant of job satisfaction, as greater autonomy will lead to more satisfaction and lower the turnover. Meanwhile, the findings of the study have revealed the fact that supervisor support is also a key factor. The results of the study are providing support to the proposition of agency theory and resource-based theory. Overall the findings of the current study are in line with the proposed findings. The paramedical staff of Thai government hospital is chosen as the sample of the study.