The objective presented in this study was to evaluate the relationship between the dimensions of perceived risk (financial risk, performance risk-technology, performance risk-infrastructure, physical risk, time risk, social risk, and psychological risk) and consumer resistance towards generic drug in Malaysia. A study on consumers who resist generic drugs usage by purchasing the branded drugs over the counters was undertaken through the usage of self-administered questionnaire survey. Seven hypotheses were developed based on the proposed conceptual framework. In total, 456 branded drug users were surveyed in one of the private pharmaceutical providers that allocated in Klang Valley. Samples were drawn based on convenience sampling technique and multiple regression analysis will be used as statistical technique to empirical testing the tested hypotheses.

The objective of this research is to evaluate the inter-relationships among the experiential marketing, customer satisfaction and customer commitment in the context of the social networks users in Malaysia. A total of six hypotheses will be tested. A descriptive research will be carried out to address the research objective. Judgemental sampling technique and the distribution of a total 350 sets of questionnaire in the form of self-administered survey among the social networks users will be selected as part of the research methodology. The statistical data will be analyzed by SPSS software version 20. Both simple and multiple regression analyses will be used to verify the six proposed hypotheses. The findings concluded that only sense and feel experiences are positively related to the customer satisfaction as well as customer satisfaction is positively related to the customer commitment.