In this article, we present a first study on how Covid-19 pandemic can influencefundamental essences and marketing developments. We argue that Covid-19 pandemic offersbusinesses an excellent opportunity to shift to real and honest marketing that can actuallytackle urgent environmental and social challenges globally. We also explore some futurepaths for how the pandemic can affect consumer ethical decision-making. In our marketingdiscussion, we explain how we think that marketing is being carried out and how we expectthis pandemic can change, and not just the marketing climate, but also how companiesimplement their marketing strategies. We further discuss about the digital marketing duringthe pandemic how it can help the consumers. The data was collected from 500 consumers inAmman, Jordan so as to assess their perspective towards digital marketing. It was found outthat consumers during the pandemic were attracted towards offers, anti-crisis deals,personalized digital communication and empathy by the companies

Despite the theoretical and empirical evidence that talent management improves organizational performance it is still one of the main challenges facing organizations worldwide and specifically in the health sector. This study examines the moderating effect of an effective performance management system on the relationship between talent management and organizational performance. This study was carried out on the public health sector and was specifically focused on public health workers in Jordan. The study focused on 30 public hospitals in Jordan. A survey of 430 respondents that were made up of public health workers was used for the analysis. SEM in AMOS statistical analysis package was used is this study. The findings showed that a performance management system moderates the relationship between talent management and organizational performance. This suggests that performance management system can be used as a strategy to identify talented employees; integrate, re-strategize and strengthen management-employee relationship to improve their organizational performance.

Efficient Supply Chain Management (SCM) has become an extremely flexible means of obtainingmarket advantages and improving company productivity as there is no longer rivalry within firms but supplychains. Such investigations conceptualize and address five facets of SCM practices (supplier strategic alliance,customer relationships, information exchange, efficiency exchange, and postponement) and examine thecorrelation with SCM operations, competitive gains, and organizational outcomes. Data was collected from 232Jordanian individuals, and structural equation analysis was used to assess the connections involved in theresearch. The results indicate that competitive advantages have a small effect on supply chain efficiency andorganizational performance. The comparative edge would therefore specifically and valuably impact corporateperformance. This work provides theoretical evidence to support methodological and prescriptive conclusions onthe consequences of SCM practices in the literature.

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The present research mainly focuses on the review of existing literature on the topic of critical success factors (CSF) in supply chain structures. The main aim of this study is to identify the major critical success factors (CSF) that have been identified previously by academics and researchers during their research on the topics related to the discipline of supply chain management. The literature survey technique has been applied for the present research. This research is based on a critical review of seventy-three published studies on supply chain structures obtained from most important research databases by using the keywords related to supply chain structures such as barriers in the supply chain, critical success factors in supply chain structures. This study will not only contribute towards the existing literature on supply chain structures but will also help researchers to acknowledge the importance of critical success factors in supply chain structures. One of the major aspects of research regarding the supply chain is to reduce cost and that can only be done via effectiveness and efficiency in the processes, which depend on different variables at every level. The researchers have identified many critical success (CSF) factors in designing effective and efficient supply chain structures are a mutual partnership, executing communication and information expertise, support from senior management, human resource management, environmental uncertainty, value-addition process, business management, generating business culture, developing relationships between customer and supplier, logistics. The present research will also highlight the importance of different factors in achieving the effective and efficient in supply chain structures which enable organizations to not only reduce cost but also help them to achieve higher levels of customer satisfaction. This study will also be beneficial for managers as it will enable them to identify the critical success factors for their supply chain structures, keeping in view the nature and business environment of their organization.