This research examines contextual meaning contained in the mobile operator’s advertisement in Indonesia. It focuses on how the form of cohesion and coherence, the form of word choice, and the grammatical element found in mobile operator’s advertising discourse in Indonesia. A descriptive qualitative method with the content analysis technique is used as the methodology in this study. Using these methods, the researcher can give a wider understanding of the linguistic lessons through the theory of critical discourse analysis. The data is taken from mobile operator’s advertisement and some books and journals. As a result of this study, the researcher found a form of word choice, cohesion and coherence as well as grammatical elements that emerged in mobile operator’s advertisement discourse including non-standard variety. The advertisement language replicates from competitors that feature cheap phone rates. Moreover, there is a contextual meaning in word choice of Indonesian discourse in mobile carrier advertisement. Keywords: Advertisement, Mobile Operator, Critical Discourse Review.

Social media is one of the ways that are not only for having a new friend but also a business place. Companies might consider to promote their products especially on Instagram. However, the company must be ready to accept critics and complaints from the customers. This study aims to analyze complaint strategies used by Indonesian and American customers on Instagram @indihome and @tmobile. The qualitative method is used in this study because this research produces descriptive data such as speech, writing, and the behavior of each people, which has been observed with the totals of 250 netizen’s comments in the comment column of those two Instagram accounts. The result shows differences and similarities between Indonesian and American netizens expressing complaints on the Instagram accounts of @indihome and @tmobile. The similarities between the Indonesian and American netizens are using the linguistics features to express complaints such as abbreviation, capitalization, and informal language. While the differences are that American netizen never uses code-switching to express complaint because this country was included in the monolingual country. Thus, the Indonesian netizen tends to use code-switching to express their complaint because this country is included in the multilingualism-based country.

This study aims to analyze the marketing communication strategy used by CV. Multicraft Indonesia to increase its products of the company. This study utilized the qualitative descriptive analysis approach. The data was collected primarily by interview the Head Staff Marketing of CV. Multicraft Indonesia as the one who took responsibility to give policy abd planning, especially in marketing products. In addition, the study utilized secondary data collected during the research on the communication strategies implemented in the company. The results saw that CV. Multicraft Indonesia used four methods in marketing communication online strategy. They are (1) an advertisement on a marketplace platform such as shopee, Tokopedia, Lazada, (2) sales promotion that consists of five sub-bab (voucher, flash sale, promo store, free shipping cots, and point of sale & merchandising, (3) a “reseller” method for those who want to be a reseller or partner of CV. Multicraft indonesia, and (4) endorsement by choosing public figures or celebrities who have a big impact on the products or brand.

This community service aims to improve the status of a “waste bank” for Small and Medium Enterprises (UMKM). Therefore, preparation was needed, such as evaluating financial statement, then conducting training on compiling financial statement for Small and Medium Enterprises (UMKM). Fikriyyah, S. F., & AdiWibowo (2018; 703) state that a “waste bank” forms a community service that cares for the environment and is expected to increase the income. Thus, the existence of a “waste bank” does not significantly affect household income because the average monthly revenue was about 0.4 % to 0.68%. Therefore, the target of the community service was to evaluate the financial statements of “waste bank” adjusting by compiling financial statement for Small And Medium Enterprises, known as UMKM in Indonesia. Furthermore, this community service has been carried out multi-year, which will continue with entrepreneurship training and preparation for establishing a Small And Medium Enterprises (UMKM) to the “waste bank”.