The literature indicated that most four-year tourism management programs in the United States were designed by educators with very little or no empirical input from the industry. As such, the undergraduate tourism curriculum lacks standardization and relevance to the needs of the industry. Like any entity in a market-driven economy, departments offering four-year tourism management education must base their offerings on a marketing approach instead of a selling approach if they want to remain sustainable. Accordingly, a two-stage study was undertaken to determine necessary elements in the undergraduate tourism management curriculum. The results indicated that the curriculum should comprise four educational clusters; 15 subjects were judged as very important.

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. SummaryTouristic enterprises can significantly contribute to the economic and social well-being of a community. One practical way to increase the birth of touristic enterprises in a community is to increase the supply of indigenous tourism entrepreneurs. To achieve this quest, it is necessary to determine the touristic enterprise creation process. Once this is accomplished, a community may then develop appropriate policies to stimulate tourism entrepreneurship. This paper presents a conceptualization of the tourism entrepreneurial process including research and management implications.

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Tourism development is a function of tourism supply and demand. Whereas the tourism development literature has abundant information relating to tourism demand, the literature on tourism supply is scarce. This article identifies three tourism supply themes for empirical research: Entrepreneurial people, Entrepreneurial places, and Entrepreneurial process.