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Does negative campaigning influence the likelihood of voting in elections? Our study of U.S. Senate campaigns indicates the answer is “yes.” We find that people distinguish between useful negative information presented in an appropriate manner and irrelevant and harsh mudslinging. As the proportion of legitimate criticisms increases in campaigns, citizens become more likely to cast ballots. When campaigns degenerate into unsubstantiated and shrill attacks, voters tend to stay home. Finally, we find that individuals vary in their sensitivity to the tenor of campaigns. In particular, the tone is more consequential for independents, for those with less interest in politics, and for those with less knowledge about politics.

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Estud. mensaje period. 22 (2) Resumen. El presente trabajo analiza la opinión expresada en los artículos editoriales de ocho diarios españoles sobre la abdicación de Juan Carlos I y su relevo por Felipe VI. Los temas estudiados son el reinado de Juan Carlos I; la monarquía como institución; el proceso sucesorio; el nuevo rey, Felipe VI, así como, en este contexto, la incidencia del movimiento soberanista en Cataluña. Los diarios seleccionados son los cuatro principales editados en Madrid y Barcelona, respectivamente. El contenido de los editoriales se estudia a través de una metodología diseñada ad-hoc basada en el análisis de textos. Los resultados muestran notables diferencias entre la prensa madrileña y la barcelonesa, y la fuerte influencia del contexto político-cultural en las decisiones de los periódicos en relación con el número y el contenido de los editoriales. Palabras clave: Juan Carlos I; Felipe VI; periódicos; editoriales; análisis de contenido.[en] The Succession of Felipe VI to the Spanish Throne, Following Juan Carlos I. Content Analysis of the Editorial Articles Published by the Newspapers of Madrid and BarcelonaAbstract. This paper analyses the views expressed in the editorial articles of eight Spanish newspapers on the abdication of Juan Carlos I and his replacement by Felipe VI. The studied issues are the reign of Juan Carlos I; the monarchy as an institution; the succession process; the new king Felipe VI and, in this context, the impact of the sovereignty movement in Catalonia. The selected newspapers are the main four published in Madrid and Barcelona, respectively. The editorial content is studied through an ad hoc designed methodology based on text analysis. The results show significant differences between the press of Madrid and Barcelona, and the strong influence of the political and cultural context in newspapers' decisions regarding the number and the content of the editorials.