East Asians/Asian Americans show a greater N400 effect due to semantic incongruity between foreground objects and background contexts than European Americans (Goto, Ando, Huang, Yee, & Lewis, 2010). Using analytic attention instructions, we asked Japanese and European Canadians to judge, and later, remember, target animals that were paired with task-irrelevant original (congruent), or novel (incongruent) contexts. We asked: (1) whether the N400 also shows an episodic incongruity effect, due to retrieved contexts conflicting with later-shown novel contexts; and (2) whether the incongruity effect would be more related to performance for Japanese, who have been shown to have more difficulty ignoring such contextual information. Both groups exhibited episodic incongruity effects on the N400, with Japanese showing more typical N400 topographies. However, incongruent-trial accuracy was related to reduction of N400s only for the Japanese. Thus, we found that the N400 can reflect episodic incongruity which poses a greater challenge to Japanese than European Canadians.

No abstract

Previous research in cultural psychology suggests that North Americans are less likely than their East Asian counterparts to be sensitive to contextual information. By contrast, much evidence suggests that even North Americans’ judgments are highly influenced by affective priming information, the effect of which can be seen as another type of contextual cue. However, the magnitude of such a priming effect has not been comprehensively tested in a cross-cultural context. Taking advantage of the methodology of the affective priming paradigm, we conducted two studies, in which we manipulated (a) the timing of priming information (simultaneous vs. sequential) and (b) the type of affective information (background landscape vs. background human figures), in which European Canadians and Japanese judged target faces that showed either happy or sad facial expressions in the focal area of the scene. The results in general indicate that a similar degree of contextual effect occurs in members of both cultures. The issue of generalization of cross-cultural findings and the necessity of overarching more than one research paradigm are discussed.

Psychological essentialism refers to a naive theory concerning fundamental elements that bring a category into its existence. The present study examined the structure of this lay theory as well as its implicitness, with a special focus on social categories. In Study 1, Japanese college students rated a number of categories that were natural‐kind, social, or human artifacts, in terms of different elements of essentialist beliefs. A factor analysis revealed that entitativity and naturalness are the common underlying dimensions across these category domains. We also identified some natural‐kind and human artifact categories that can be used as two extreme referent points for the examination of naturalness perceived in a whole array of social categories. Study 2 assessed implicit and automatic judgments on naturalness using a go/no‐go task, and compared them to explicit judgments. Unlike natural kinds and artifacts, social categories were essentialized to a greater extent at the implicit level. These results suggest a dual process of intuitive and deliberate cognition, particularly involving social categories, with implications concerning the bases of stereotypes and prejudices.

Recent cultural psychology findings suggest that social orientation affects neural social attention. Whereas independent cultures process people as separate from social context, interdependent cultures process people as dependent on social context. This research expands upon these findings, investigating what role culture plays in people's neural processing of social context for two relationship contexts, close and acquaintance relationships. To investigate, we had European Canadian and Japanese participants rate the emotions of center faces in face lineups while collecting ERP data. Lineups were either congruent, with all faces showing similar emotions, or incongruent, with center face emotions differing from background faces. To investigate relationship types, we framed face lineups to be in close or acquaintance relationships. We found that for acquaintances, only Japanese processed incongruent social context as meaningful, as seen through N400 incongruity effects. Contrasting with these patterns, only European Canadians showed N400 incongruity effects for close relationships. These patterns were seen whether or not the two groups noticed the emotional conflict, as seen by N2 incongruity effects. Finally, we found that social orientation was differentially related to the neural incongruity effects for the two relationships. These findings further elucidate the nuances of how culture affects neural social attention.