In the management of services during the COVID-19 pandemic, there are various kinds of assessments from service users about the Masagung Auto Body Repair workshop. The problem of service that does not satisfy customers is a separate lesson for Masagung's workshop in making considerations to evaluate the company's performance, in order to avoid a decrease in consumer interest in the future. This study aims to determine how far the level of service quality that has been provided by Masagung to customers when viewed from the dimensions of service quality by using a quantitative approach to the associative method. The results of this study are based on partial tests and simple linear regression, in data processing using a Likert scale and also using a scatterplot. The data studied are the results of the answers of respondents who make vehicle repairs at Masagung Workshop. The sample used is the consumers who come to visit Masagung Workshop to do car repairs. The conclusion in this study is that service quality has a significant effect on customer satisfaction, this can be seen in the t test where t count is 3.452 > t table value is 1.987 with a significant 0.001 and a coefficient value of 0.131. This shows that the quality of service provided by the Masagung workshop is a factor that greatly influences the satisfaction of customers who come to the Masagung workshop.
The purpose of this study is to know the relationship between marketing communication strategy of Brodo footwear on Instagram and willingness to buy of students in (STIE Pemuda). Using stratified proportional and purposive sampling techniques, the sample of this research is 95 students of STIE pemuda attended in year 202 and 2013. Data collecting is done by using two techniques, library research and field research. Data collecting is done by distributing questionaires consist of 20 closed-ended questions. Data analysis is done by using single and cross table analysis as well as hypothesis test using Spearman (Spearman's Rho Rank- Order Correlation) formula. The result shows that there is a certain and low relationship between marketing strategy of Brodo Footwear and the willingness to buy among students of (STIE Pemuda).
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