Purpose This study aims to determine the effect of halal brand awareness (HBA), halal brand image (HBI), halal brand loyalty (HBL) on halal brand equity (HBE) and purchase decision-making (PDM). This study will also discuss the mediating role of HBE and the moderating role of interactive social media (ISM). Design/methodology/approach A total of 700 questionnaires were distributed with an effective rate of 94% to customers in large supermarkets in 3 major cities in Indonesia by using convenience sampling. The hypothesis was tested using structural equation modeling processed using AMOS. The Sobel test was used to test the significance of mediating variables. Findings The results of the study reveal that there was a positive and significant influence between variables. Other results reveal that HBE acts as a partial mediator and ISM as a moderator. Originality/value This study builds a new construct, namely, ISM and is the first to build and test a comprehensive direct and indirect relationship between HBA, HBI, HBL, HBE, ISM and PDM on halal cosmetics in Indonesia.

Along with the rapid implementation of health protocols during the pandemic, the ministry of Tourism and Creative Economy has issued a guidebook on the implementation of Cleanliness, Healthy, Safety and Environment (CHSE) in the tourism sector. CHSE is made based on the Decree of the Minister of Health concerning Health Protocols in Public Places and Facilities in the Framework of Prevention and Control of Covid-19. CHSE is not only applied in hotels but also in homestays in tourist villages. The lack of knowledge from homestay managers about CHSE is the background to the need for training on the implementation of CHSE. Community service activities are collaboration of STIEPARI Semarang community service team with The Tourism and Sports Office of Pemalang Regency and conducted in a structured three stages of activities, starting with a survey on the level of understanding of CHSE to the homestay management community followed by focus group discussion activities and closed with training on CHSE. This community service is intended for homestay managers who are selected from four selected tourism villages, namely Penggarit Village, Surajaya Village, Kaliprau Village and Sikasur Village. The final hope of CHSE training is that homestay managers can help prevent and control Covid-19 for people in public places and facilities in order to prevent the occurrence of new epicenters or clusters during the pandemic and the main thing is the safety of tourists who stop by tourist villages during the pandemic.

Traditional food is food that is formed by a process of development that lasts for years, because of the fear of being abandoned by the younger generation, forgetting and refusing to consume traditional food which has existed before. So the purpose of this study is to determine the factors that influence the motivation of traditional food culinary lovers in Semarang City. The data analysis technique used is descriptive statistics and factor analysis using the SPSS 25 program. Based on the results of the research that has been done, the following conclusions can be drawn. The motivational factors for choosing food for traditional food culinary lovers in the city of Semarang by using 400 respondents can be drawn the following conclusions, namely, there are six determining factors that can be seen from the highest loading factor of each formed factor. These factors are natural ingredients factors, sensory attractiveness factors, price, mood factors, healthy food factors, and familiarity factors. The dominant factor of motivation for choosing food for traditional food culinary lovers is the natural content factor.

Coffee Shop saat ini merupakan salah satu faktor pendukung dalam sektor pariwisata, dimana mereka memiliki peminat khusus. Khususnya para konsumen yang tertarik pada cita khas rasa kopi yang unik. Perkembangan bisnis Coffee shop saat ini paling cepat di dunia dan menjadi tren. Berbagai gaya dan tema bermunculan untuk masing-masing coffee shop untuk menarik dan memberikan kepuasan pada konsumen. Mulai dari bahan baku kopi yang digunakan, create kreasi menu coffee yang ditawarkan serta menu makanan pendamping coffee. Semuanya dipikirkan betul-betul oleh pemilik usaha. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepuasan konsumen.Metode yang digunakan metode non-probality Sampling dikarenakan jumlah pengunjung Peacock Coffee tidak diketahui dengan pasti. Metode pengambilan sampel yang digunakan Accidental sampling dengan jumlah sebanyak 87 sampel. Hasil analisis data dalam penelitian mendukung semua hipotesis yang diajukan. Kualitas produk, fasilitas dan lokasi mempunyai pengaruh secara parsial maupun simultan terhadap kepuasan konsumen dan variabel lokasi mempunyai pengaruh dominan.