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A detailed account is given of the growth and magnitude of ecotourism worldwide. Several ecotourism indicators are identified: increase in 'nature-motivated' tourism visitation worldwide; growth in ecotourism education; international recognition and regional support; international funding or aid; and green certification and ecolabels for tourism. The growing environmental awareness worldwide, paired with advances in transportation and communication, will help in the future growth of ecotourism. The current trend indicated that the ecotourism markets are likely to expand as more people achieve the financial resources needed in travel.

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