The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest. The method of this research is to use a descriptive quantitative method, the sample in this study is consumers who have purchased goods from Alfamidi Dukuh Zamrud and taken a sample of 100 respondents. Based on the questionnaire answers that have been processed by SPSS, the statistical calculation results obtained a coefficient number of store atmosphere and store location has a significant effect of 63.9% on consumer buying interest, while the remaining 36.1% is influenced by other factors that are not researched in this study.

Strengthening the family economy through subsistence production is an important activity during the COVID-19 pandemic. Savings in expenditure by producing the goods needed by themselves, helps maintain family economic stability which in turn has an impact on the stability of family welfare. The program to strengthen the family economy through subsistence production aims to help housewives in an effort to save household expenses productively. The method applied in the socialization of this program is done with lectures and practice in the form of videos uploaded through the Watshaap group. Participants in this program are 52 housewives in Pedurenan Village, Mustika Jaya, Bekasi City. The enthusiasm of the program participants was supported by the cooperation of the village apparatus, especially the Lurah woman and the head of the PKK of the Pedurenan village, Mustikajaya

The purpose of this research is to comprehend the influence of leadership and compensation toward employee performance of PT. Karya Satria Bekasi. The used method  is analysis descriptive method. Population in this research is  71 office employees and field employees. Data analysis technique exerts double regression with SPSS Program.  If it is observed partially, the result is that leadership and compensation variable affect significantly to employee performance of PT. Karya Satria Bekasi, and jointly leadership and compensation affect the performance. Leadership contribution is 50,1%, and the rest 49,9 % is influenced by another factor. Leadership and compensation variable can be used in regression model to predict employee performance.

Metode yang digunakan dalam hasil observasi wawancara kepada para UMKM di lingkungan Rt 002 terdapat 10 orang. Dalam upaya penggunaan media digital marketing lebih menfaatkan teknologi yang ada saat ini dengan sebaik mungkin tidak hanya sekedar untuk mengunakan yang tidak di perlukan tetapi bisa lebih memanfaatkan untuk mendapatkan peluang bisnis. Tujuannya untuk meningkatkan kemampuan pelaku UMKM dalam menggunakan sistem  digital marketing yang mempromosikan melalui digital marketing secara onlien dan offline serta memiliki nilai jual yang tinggi. Dalam memantau program kerja untuk keduanya secara online dan offline serta pelaku UMKM. Serta hasil dari penyuluhan digital marketing ini kepada masyrakat Rt 002 paham akan kurangnya pengetahuan digital marketing serta memasarkan suatu produknya di sosial media, oleh karena itu memperlukan perkembagan usaha berbasis teknologi sehinga dapat mempermudah dalam memperjual belikan suatu produk melaluin online atau offline. Dari hasil  pelaksaan progam kuliah kerja nyata kali ini dapat memberikan manfaat untuk para umkm seperti adanya tambahan penghasilan  ekonomi untuk para umkm. kata kunci : umkm, digital marketing The method used in the observation results of interviews with MSMEs in the Rt 002 environment are 10 people. In an effort to use digital marketing media, use the current technology as well as possible, not just to use what is not needed, but to be able to take more advantage of it to get business opportunities. The goal is to increase the ability of MSME actors to use a digital marketing system that promotes online and offline digital marketing and has a high selling value. In monitoring work programs for both online and offline as well as MSME actors. And the results of this digital marketing counseling to the community of Rt 002 understand the lack of digital marketing knowledge and market a product on social media, therefore it requires technology-based business development so that it can make it easier to trade a product through online or offline. From the results of the implementation of the real work college program this time it can provide benefits for MSMEs such as additional economic income for MSMEs. keywords: umkm, digital marketing