Обґрунтовано посилення соціально-економічного значення інституційного середовища продуцентів медичних послуг в умовах зростання цінності якісних параметрів людського потенціалу. Описано передумови, які полегшили розв'язання на міжнародному рівні проблем із доступністю лікування.Вивчення підходів до сутності медичного туризму у вітчизняній та зарубіжній літературі дало змогу авторам розкрити власне трактування її змісту, показати видову структуру, визначити типологію потоків споживачів.Охарактеризовано інституційне середовище розвитку медичного туризму в Україні. Описано позитивні зрушення і проблеми становлення вітчизняної індустрії медичного туризму.Ключові слова: медичний туризм, медична послуга, міжнародний туризм, капітал здоров'я, інституційне середовище. Постановка проблемиОзнака сучасної епохи -істотне зростання цінності якісних параметрів людського потенціалу в системі чинників конкурентоспроможності територіальних суспільних систем. Гносеологічну роль

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L. Halkiv L. Halaz M. Bihus 1Lviv Politechnic National University 2Lviv Polytechnic National University 3Ivan Franko National University of Lviv, Department of International economic and Investment Activity Purpose. The purpose of this article is to improve theoretical, methodological, and applied foundations of the study of the educational component of human potential. Design/methodology/approach. Scientific works of domestic and foreign scientists studying issues related to human potential, labor market, and education financing, as well as official statistical data that characterize these issues, formed the information, theoretical, and methodological basis of the study. To achieve this purpose, the article uses a set of scientific methods that have ensured conceptual integrity of the study, in particular: the method of theoretical generalization and the abstract method were used to systematize scientific results and formulate conclusions; the method of structural analysis was used to study education costs in terms of individual components; concentration and differentiation analysis was used to study distribution of costs of financial agents; dynamic modeling was used to build trends in the number of educational institutions, the number of students, and the total cost of education; the tabular method was used for a compact representation of quantitative indicators; the graphical method was used to visualize the results of the study, etc. Findings. The functioning of the country's education system has a decisive influence on the quality of human potential. Graduates who complete a higher education program are more likely to work in knowledgeintensive jobs and earn higher salaries. Workers with higher education are usually more likely to be formally employed and less likely to lose their jobs. Effectiveness of the education system depends on its financing. The results of the analysis of data on expenditures on education in Ukraine indicate the following patterns: most funds are allocated for educational services provided by higher education institutions, for the first stage of secondary education and primary education; private firms and corporations most often allocate their funds for post-secondary education; the share of state institutions among financial agents carrying out activities in the field of education reaches about 90 %; the maximum costs of the public sector are observed at the ISCED 0-3 educational levels; the network of institutions and the contingent of students receiving vocational, technical, and higher education are decreasing; there is a declining trend in the level of education expenditures in the Consolidated Budget expenditures. The rise in the price of educational services against the background of an unbalanced labor market leads to a loss of knowledge; additional retraining expenses; increase in social benefits. Practical implications. The materials presented in the article can be useful to representatives of institutions and scientists whose activities are related to the financing of education and the labor market. Originality/value. In the article, the author. The level of education of an employee is considered as one of the components of their potential. This component allows an employee to compete successfully in the labor market. In Ukraine, financial resources of the population cover more than 30 % of doctoral studies and their equivalents, as well as about 25 % of expenditures cover higher education. Given the spread of poverty and the weakening of state support for higher education, Ukrainians will face the problem of the provision of financial support for universities.

Urgency of the research. The problem of preserving human health in modern conditions is of growing importance in an environment. The main role of solving this problem is played by institutions of sanatorium-resort type. Proceeding from this, there is a need for expanding the spectrum of theoretical-applied researches of the indicated subjects of management. Target setting. To attract the attention of society and academics to the specifics of the sanatorium and resort institutions activities will focus a glance to the problems that can reduce the loss of human capital. Actual scientific researches and issues analysis. The significant contribution to the research of this topic was done by such respected scholars as A. Mazaraki, N. Vedmid, V. Gumenyuk, and others. Uninvestigated parts of general matters defining. On the background of a significant circle thorough scientific researches of the domestic sanatorium and resort area, the need for new research remains high, because, first of all, certain aspects of the regional dimension fell out of the scientists sigh, secondly, it requires deepening the theoretical basis for structuring the subjects of production sanatorium, health and wellness services. The research objective. Based on the purpose of the work, the following tasks are defined: generalize the typology of sanatorium, health and wellness services; to conduct an integrated assessment of the activities of sanatorium and health resorts establishments in the regions of Ukraine; to study the dynamics of sanatorium and health resorts of Ukraine. The statement of basic materials. The article generalizes approaches to the selection of sanatorium and resort activity types. A system of metrics has been formed and used for integrated assessment of their activity. The dynamics of sanatorium and health resorts establishments network is analyzed for the period 2001-2016. Conclusions. Sanatorium and health resorts are important element to ensure the preservation and development of human potential. The public institutions approaches to the typology of these institutions may vary. Regional markets for sanatorium and resort services develop disproportionately, and the network of institutions is decreasing.