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Personnel costs as an element of investment in regional human capital.

The article forms the author’s methodical toolkit for managing the portfolio of the professional education services, as well as the results of its application. To manage the portfolio of the professional education services it is proposed to analyse them in order to identify the most promising areas of activity of the higher education establishments in the market of the educational services. It is proposed to monitor the higher education establishments on the basis of the creation of the n-dimensional matrices, using which the business-units may be compared with each other according to the various criteria. With that end in view, the application of the matrix of the“Boston Consulting Group”is considered, but modified in such a way as, on the one hand, to preserve its main advantages including the simplicity of visual perception and the usual terminology, and on the other hand - to use it for the analysis of the portfolio of the professional education services, taking into account their features. The parameter K (market share) (the horizontal axis of the modified matrix) and the parameter T (demand in the market) (vertical axis of the matrix) serve as a characteristic of each service group. The results of the calculations show that the use of the Boston Consulting Group modified matrix in managing the portfolio of the professional education services will make it possible to allocate the professional education services that are in demand in the market and, consequently, to affect the education establishment competitiveness.

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The development of new organizational and economic methods of a higher education institution managing that meets the requirements of the digital economy is becoming a serious problem, the solution of which is possible, including the use of the portfolio analysis. The article proposes the author's entrepreneurial model of the university as the process of key competencies creating in its main functional areas. To develop business planning at the stages of entrants admission and within the framework of distribution activities, it is proposed to use the author's methodological tools based on portfolio analysis. The monitoring of the universities is carried out on the basis of the construction of n-dimensional matrices, with the help of which business units (directions of specialists training in higher education in integrated groups of specialties) can be compared with each other according to different criteria. For this purpose the use of the matrix of the "Boston Consulting Group" is being considered. The results of the calculations show that its use allows highlighting the services of the vocational education, which are in demand in the labor market, and, therefore, affecting the efficiency and effectiveness of business processes.