The presented study examines the major directions for the application of digital technologies in tourism with an emphasis on the efficiency of digital technologies and digital logistics services; proposes a definition of digital logistics services in tourism; describes directions for the shared use of digital logistics services by tourists and business entities; systematizes the shared use of digital technologies; provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market.Aim. The study aims to propose a conceptual model for the shared use of digital logistics services that would outline the relationships between all participants of the tourism market and to accentuate the benefits of the shared use of logistics services.Tasks. The authors examine the major directions for the application of digital technologies in tourism both for the firm and the destination; analyze approaches and propose a definition of digital logistics services in tourism; systematize directions for the application of modern digital technologies and services in tourism; substantiate the practicability of the shared use of digital logistics services by the consumers (tourists) and producers (enterprises in the hospitality industry) of tourism services; substantiate a conceptual model for the shared use of digital logistics services in tourism.Methods. This study uses analysis, systematization, and modeling to create a model for the shared use of digital logistics services.Results. Based on the conducted analysis of the application of digital technologies and logistics services in tourism, the authors propose a definition of digital logistics services in tourism premised on the general understanding of logistics as a set of services that ensure the continuity and consistency of processes to achieve the planned result using digital technologies to accomplish the logistics goal. The study systematizes the shared use of digital technologies and services in tourism, including for the management of tourist flows, and provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market, directions for their interaction, the place of the logistics service, and the benefits of the shared use of digital logistics services for market harmonization.Conclusions. The digital transformation of logistics in tourism is a new form of communication between producers and consumers of tourism services, serving as a source of competitive advantages for tourism organizations and an efficient way of managing tourist flows. Competitive advantages will be gained by those tourism enterprises that will manage to implement the process of customization in their services in the best possible way, thus turning consumers from potential into real, loyal clients and ensuring long-term sustainability based on consistently high profitability, which is particularly important during a crisis. The formation of a new market for tourism services based on the digitalization of all processes is now viewed as an opportunity not only to preserve this type of economic activity, but also to develop it through new opportunities provided by digital technologies. Some of the specific features of the digital transformation of logistics in tourism include the existence of personified services and application of the proposed model for the shared use of digital logistics services. Their efficient application will make it possible to preserve the economically and socially important sphere of emotional acquaintance of consumers with the world’s cultural traditions and historical artifacts.

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The main trend of development of modern society is named – it is digitalization that is causing global changes in industries, companies, processes, business models. Recently, an increasing penetration of the latest information technologies into all spheres of modern society, including tourism, which is currently one of the fastest growing areas in Russia, can be observed. The study of logistic in tourism is one of the promising areas of the modern economy, and, at the same time, blockchain is the main trend of digitalization. Despite the novelty of the trend of digitalization of tourism logistics, there is a growing awareness of its importance for economic and social development in Russian and in international practice. The definition of concept and content of the blockchain technology are considered. The main goal of getting familiar with the blockchain technology and highlighting its importance is achieved. The expediency of use is justified and examples of practical application of blockchain technologies in tourism logistics are considered. The assumption is made that the interest of using blockchain technology will increase in the nearest future.

Aim. The presented study aims to examine the market for convention, exhibition, and event services in large cities (through the example of St. Petersburg).Tasks. The authors analyze the current state of the market for convention, exhibition, and event services with allowance for the restrictions caused by the COVID-19 pandemic, describe the role of convention, exhibition, and event activities as a driving force for the development of large cities, and propose ways to restore the convention, exhibition, and event industry in the post-pandemic period.Methods. This study uses the methods of systematization, logical, content, and statistical analysis to examine the structural elements of the system “convention and exhibition activities — metropolis”.Results. The essential characteristics of convention and exhibition activities and specific features of functioning of the market for convention, exhibition and event services in the context of the COVID-19 pandemic are determined. Development trends and directions of market transformations in the post pandemic period are identified, and proposals for expanding the effects of online formats in the event industry are formulated.Conclusions. The study shows the importance of the convention, exhibition, and event industry as a factor in generating business tourist flows to a destination, as a driving force for the development of a metropolis, as a factor in differentiating tourism and related services, and as a basis for attracting investment and implementing major infrastructure projects in a region hosting major business events. Regarding the development of online formats, the advisability of creating specialized marketplaces in the field of convention, exhibition, and event services is shown.

Вклад конгрессно-выставочных услуг в экономику дестинации: развитие методики оценки Петров А. Н., Хорева Л. В.*, Карпова Е. Г., Шокола Я. В. Санкт-Петербургский государственный экономический университет, Санкт-Петербург, Российская Федерация; * luhor@inbox.ru РЕФЕРАТ Представлены количественные показатели развития туризма: прямой и общий вклад туризма в мировой ВВП, влияние сферы туризма на занятость и инвестиционную активность в 2015-2017 гг. Систематизированы общие подходы к оценке вклада туризма в экономику дестинации и проанализированы с точки зрения возможности использования в индустрии встреч. В целях развития методического аппарата оценки вклада конгрессно-выставочных услуг в развитие дестинации предложена группа показателей, по которым целесообразно проводить оценку, среди которых четыре базовые группы, включающие конкретные показатели оценки: группа экономических и социальных показателей; группа показателей, связанных с продвижение дестинации на национальные и мировые рынки; группа бизнес-показателей; группа показателей наукоемкости отраслей дестинации.Ключевые слова: конгрессно-выставочные услуги; индустрия встреч, мультипликативный эффект в туризме, оценка вклада индустрии встреч в экономику ABSTRACT Quantitative indicators of tourism development are presented: direct and common input of tourism to the global GDP, influence of the touristic sphere on employment and investment activity in 2015-2017.General approaches of tourism contribution evaluation to the destination's economy are systematized. They are analyzed in the context of applicability in the meetings industry. In order to develop methodological system of evaluation of the congress-exhibition contribution to the destination development, set of indicators is proposed. It includes four basic groups with certain valuation factors: group of economical and social factors, group of connected with destination promotion to the national and world markets, group of business-factors, and group of research intensity factors of a destination's industry sectors.