This study assessed the meaning of just-about-right (JAR) categories when used with a 5-point intensity scale. The panelists comprised both consumer and in-house respondents. The JAR categories have various meanings as perceived by the respondents: "prefer product," "very good," "I like the product," "like it very much," "highly favorable," "high acceptability," "desirable like the product," "best for the situation" and "correct." Thus, the JAR meanings invoke preference and acceptability. This article presents two additional analyses to help the product tested. One method of analysis divides below-JAR deviation from the above-JAR deviation, with standard statistical procedures applied in each data set. The second method introduces the signalto-noise ratio statistic for analyzing the relation of JAR to overall liking. Both analytic methods provide new ways to look at the JAR data, especially with respect to hedonics and product improvement. Corresponding

Using the observational analysis of two different foods as test products, this note examined some interesting findings that emerge when the just-aboutright (JAR PRACTICAL APPLICATIONSThe results of the present analysis suggest that overall acceptance/liking can be the last question in the questionnaire design. That location is very important for the sensory analysis of foods eaten over time and then rated, as well as personal care and cosmetic studies where the products are used over 4 Corresponding

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