The purpose of this article is to empirically assess the qualitative parameters of the effectiveness of human capital for business digitalization in Ukraine. Using a survey of 500 business representatives in Ukraine and the Fibonacci rule, and taking into account the digital business transformation level, the qualitative levels of human capital efficiency have been classified. Also, using the method of principal components, the system of factors of human capital's effectiveness for the intensification of digitalization has been empirically substantiated. An empirical model for assessing the quantitative levels of human capital effectiveness in the context of digital business transformation has been developed using integral assessment. The potential for the development of business digitalization based on the factors' actual values has been determined. The results obtained can become the basis to improve the quality of human capital for the successful introduction of modern digital technologies into the country's business processes.

The research is devoted to the problem of formation of high-protein feeds market for farm animals in Ukraine in conditions of European integration processes. The problem of providing the population with high quality food is becoming more global, the demand for high protein food products of a good quality is growing as well as the need for protein-balanced feeds for livestock. The dynamics of high-protein feed production in Ukraine and EU countries has been studied. The tendencies of the high-protein feeds market formation in Ukraine are considered. By means of benchmarking, price trends in the protein feed market in the EU and Ukraine have been analyzed. Ukraine has favorable soil and climatic conditions for the production of quality, safe products as well as efficient logistic routes available. As a result of the study it was found that the key factor for Ukraine’s penetration into the EU feed market is the need for high-protein feeds. The directions of solving the problem of feed protein deficiency for the needs of animal husbandry are determined. Environmental problems regarding feed quality and safety in the context of Ukraine’s aspirations for European integration are substantiated. The legislative basis for ensuring the quality and safety of feed and feed resources is considered. As a result of SWOT-analysis of vegetable protein production in Ukraine, it was found that Ukraine has significant potential for the production of competitive feed protein that meets domestic needs, form high export potential and promote entry into European and Asian markets. It is emphasized that the process of Ukraine’s European integration requires constant marketing research of the sectoral situation changes with account of the specific features of domestic production of high-protein feeds, highlighting key factors of Ukraine’s presence and its potentialities in the EU agricultural market and outlining the prospects for its development. Increase in the performance of farm animals and margins of livestock production requires balanced diets and reduction of feed cost in the costs structure due to the use of high protein feeds. It is important for Ukraine to promote the development of the market for high-protein and bulk feeds on the industrial basis as well as the development of organic feed and livestock production. Development of the competitive feed market in Ukraine and solving of the environmental and social problems of intensive animal husbandry requires the improvement of legislation to meet the requirements of EU Directives on the production, processing and efficient use of feed resources.

Purpose. The aim of the article is research of approaches to understanding the essence of the concept of “personnel development”, existing methods of personnel development and outlining the features of their use in modern conditions. Methodology of research. The following research methods are used to achieve such purpose: historical, analytical, abstract and logical - to establish the nature and objectives of staff development, as well as to reveal the relationship between staff development and the success of organizational entities; interpretation and comparison - to determine the prospects for increasing the level of labour potential as a separate organizational entity, and at the national level; inductions and deductions - in determining the impact of personnel development on the effectiveness of corporate governance and, conversely, corporate governance on the development of personnel of organizational education; tabular - for a visual presentation of systematized material to determine the essence of the concept of “staff development”, methods of staff development; generalization - to formulate their own definition of “staff development” and the conclusions of the conducted study. Findings. It has been established that staff development provides staff with the acquisition of relevant knowledge and professional skills, unlocking the potential of employees, strengthening staff commitment to the values of the organization, facilitating the process of implementing certain organizational changes. It is substantiated that the continuous development of staff on a systematic basis will ensure the effectiveness of the organization and the formation of an appropriate corporate culture. The main teaching methods and experience of organizing and implementing personnel development programs of successful companies are analysed. Originality. Scientific approaches to defining the essence of the concept of “staff development” are generalized and given its own definition as a purposeful systemic process of improving the quality characteristics of the organization’s staff on a systematic basis using various methods to improve individual and collective performance, increase overall productivity and thus ensure continuous improvement efficiency of organizational education. Practical value. Based on the results of the study, proposals for the implementation of personnel development programs on a continuous systematic basis can be used by organizational entities of any form of ownership, regardless of the field of management and industry affiliation. Key words: personnel, development, training, teaching methods, human capital, enterprise.

УДК 614.2:314 Федоришина Лариса, кандидат економічних наук, доцент, Науково-дослідний центр митної справи Науково-дослідного інституту фіскальної політики УДФСУ, науковий співробітник відділу дослідження митних ризиків; м. Хмельницький, e-mail: