Re-distributed manufacturing presents a number of opportunities and challenges for New Product Development in a future Circular Economy. It has been argued that small-scale, flexible and localised production systems will reduce resource consumption, lower transport emissions and extend product lifetimes. At the same time smart products within the Internet of Things will gather and report data on user behaviour and product status. Many sustainable design tools have previously been developed but few are able to imagine and develop visions of how future sustainable product service systems might be manifested. This paper introduces the concept of Consumer Intervention Mapping as a tool for creating future product strategies. The tool visualises the points within a product's lifecycle where stakeholders are able to intervene in the product's expected journey. This perspective enables the rapid construction of scenarios that explore and describe future circular product service systems. Validation of the tool in three workshops is described and the outcomes are presented. Consumer Intervention Mapping is successful in creating scenarios that describe existing product service systems and new product concepts adapted to a Circular Economy paradigm. Further work is required to refine the tool's performance in more focused and reflective design exercises.
This research aimed to develop a simple but robust method to identify the key barriers to the transition from a linear to a circular economy (CE) for end of life products or material. Nine top-tier barrier categories have been identified that influence this transition. These relate to the basic material properties and product characteristics, the availability of suitable processing technology, the environmental impacts associated with current linear management, the organizational context, industry and supply chain issues, external drivers, public perception, the regulatory framework and the overall economic viability of the transition. The method provides a novel and rapid way to identify and quantitatively assess the barriers to the development of CE products. This allows mitigation steps to be developed in parallel with new product design. The method has been used to assess the potential barriers to developing a circular economy for waste feathers generated by the UK poultry industry. This showed that transitioning UK waste feathers to circularity faces significant barriers across numerous categories and is not currently economically viable. The assessment method developed provides a novel approach to identifying barriers to circularity and has potential to be applied to a wide range of end of life materials and products.
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