This article demonstrates how Swedish support organisations approach and target immigrant entrepreneurs in terms of categorisation and labelling. In their strategic positioning, and as a result of framing and communicating specific target groups for their activities, organisations simultaneously produce and reproduce categories of clients. We argue that despite its emancipatory intent, the process of categorisation runs the risk of reproducing an inferior Other. Adding prefixes in labelling entrepreneurs may replicate the societal hierarchies that business support initiatives were designed to counteract. This article questions the basis of business support for minority entrepreneurs and is a contribution to wider debates concerned with exposing the constructed nature of entrepreneurship.

Research into the dynamics of trust-control is still inconclusive. In this paper, we offer an in-depth understanding of how (dis)trust and control coevolve as embedded in multiple dimensions of context. The paper focuses on public markets, a context which is underrepresented in extant studies on trust and control. Our analysis is based on a longitudinal case study of interorganisational relationships (IOR) between boundary spanners representing purchaser and providers on a customer choice market for home care in a midsized municipality in Sweden. We identify, narrate and analyse critical incidents during seven years of the process. A conceptual framework contextualising the trust-control nexus of a public-private IOR is developed and utilised. We find that while the public-private IOR context requires control, control only enables deterrence trust from the municipal officers and only in individual providers. Interferential rather than symbiotic coevolution of trust and control is the dominating pattern. In addition, we find what we denote as mixed coevolution, where control simultaneously has positive and negative impact on trust. In our case in point, control enables trust in specific providers but this trust is not reciprocated due to experienced distrust on the category level.ARTICLE HISTORY

The mixed embeddedness (ME) perspective offers a holistic approach to understanding entrepreneurship as embedded in a myriad of contexts. Alone, however, it is not capable of explaining the dynamic interrelations between entrepreneurship and opportunity structures beyond venture start-up. We offer a synthesis between ME and the dynamic states approach, using the concept of opportunity tension to explore the recursive interplay between entrepreneurial agency and opportunity structures. The integrated approach is applied to, and developed by drawing upon, the case of ethnic minority entrepreneurship in the changing Swedish welfare state following customer choice reform. We explore opportunity tensions that arise during start-up, growth and exit for two firms that provide care for the elderly in public quasi-markets. We develop concepts that account for different patterns of embeddedness and opportunity tensions as well as bottom-up effects of entrepreneurship in terms of reregulation and conclude that the interplay amounts to a paradox of ethnicity.

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