O uso das tcnicas bibliomtricas uma prtica frequente nas pesquisas em cincias sociais aplicadas. Sua aplicao auxilia no entendimento de novas temticas, podendo auxiliar na identificao de tendncias para pesquisas futuras. O objetivo deste artigo foi apresentar as caractersticas de uma pesquisa bibliomtricas e os benefcios de sua utilizao, com o intuito de auxiliar novos pesquisadores a terem maior familiaridade com essa tcnica, por meio de um exemplo didtico abordando a temtica de priming e propaganda.

Purpose This study aims to explore the effect of crises on multinational companies’ (MNC) subsidiaries’ performance. It is hypothesized that crisis-led business underperformance will lead subsidiaries to choose market oriented or entrepreneurial oriented strategies (or both, “ambiorientation”). Finally, this study explores the idea that subsidiaries address market orientation (MO)-based strategies will address both exploration and exploitation outcomes, whereas those that choose entrepreneurial orientation (EO)-based strategies will focus on exploration only. Design/methodology/approach Partial-least square structural equation modelling was used to test the hypotheses. Data collection consisted of 280 full answers regarding MNC subsidiaries in Brazil. Findings The data provide evidence that crisis perception affects firms’ business performance. MNC subsidiaries in emerging economies, when confronting crises, take two different paths and use both market orientation, as well as entrepreneurial orientation (what the authors call “ambiorientation”). MO-based strategies cause both exploration and exploitation outcomes, and their combined result is comparable to EO-based strategies that focus only on exploration. Research limitations/implications Data collection was performed only in MNC subsidiaries in Brazil, and the results may differ depending on the area and the origin of the multinationals. Second, the sample concentrated on industrial activities, where there is space for both exploration and exploitation strategies. Originality/value This paper contributes to the literature by discussing the role of crises in shaping the possible strategic reactions multinational companies’ subsidiaries may undertake in emerging countries and their possible outcomes.

Using bibliometric research, we analyzed the literature on innovation in Business Models. Concepts like Evolution of Business Models, Open Innovation, Value Acquisition and Architectural Innovation group the articles included in the analysis. Innovation in Business Models is a field of study still under development that lacks unicity and depends on Business and Innovation Models studies. We concluded that the absence of a research agenda and unicity on the studied concepts generate, besides the collateral effect of field misunderstanding, opportunity to those that present themselves as icons on Business Models innovation, despite the methodological deficiencies in the proposals they presented.

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Creativity is essential for the emergence of innovation within organizations, both necessary for organizational survival. Several models have been proposed for organizational creativity, each containing different constructs. This research aims to verify the standardization of constructs in the literature and to verify the possible existence of two dimensions not previously explored: hierarchy between constructs (global importance) and weight of constructs (relative importance) of organizational creativity that lead to innovation. We employed Multicriteria Decision Analysis with the PAPRIKA method, which combines the advantages of numerical and verbal decision making. The creativity constructs were elicited from a detailed review of the literature from Scopus and Web of Science databases. The results contribute to the expansion of the current theory of creativity, with the application of a new method to the object and management practices.