The adjustment period for first-year minority students at a predominantly White institution (PWI) can prove a little more difficult than most; and even more arduous for a Black student-athlete competing on an otherwise all-White team in what is considered a nontraditional sport for Black participants. Using case study method, a semistructured interview was used to explore the first year experience(s) of a predominantly White, Division I university's first and only Black female swim team member during the 2008-2009 academic school year. The principle investigator and two additional investigators found the participant, at times, felt lonely and disconnected from the team, encountered cultural/racial stereotypes, and had to negotiate cultural constraints to be a swimmer. Moreover, the participant found herself in a position of having to inform, and sometimes correct, her White (and Black) peers and coaches on the misconceptions they held about Black swimmers and Black culture over all. The never-ending quest to maintain individuality, culture, and be a leader proved overwhelming for the participant at times. Implications for cultural competency for coaches and players are discussed.

The adjustment period for first-year minority students at a predominantly White institution (PWI) can prove a little more difficult than most; and even more arduous for a Black student-athlete competing on an otherwise all-White team in what is considered a nontraditional sport for Black participants. Using case study method, a semistructured interview was used to explore the first year experience(s) of a predominantly White, Division I university's first and only Black female swim team member during the 2008-2009 academic school year. The principle investigator and two additional investigators found the participant, at times, felt lonely and disconnected from the team, encountered cultural/racial stereotypes, and had to negotiate cultural constraints to be a swimmer. Moreover, the participant found herself in a position of having to inform, and sometimes correct, her White (and Black) peers and coaches on the misconceptions they held about Black swimmers and Black culture over all. The never-ending quest to maintain individuality, culture, and be a leader proved overwhelming for the participant at times. Implications for cultural competency for coaches and players are discussed.

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A s the business of sport continues to grow there is a need to remain concerned with Corporate Social Responsibility (CSR) in sport. In the United States, collegiate sport is a complex, and thriving enterprise. At the forefront of the business of college sports are the National Collegiate Athletic Association (NCAA) and its member colleges and universities. CSR has been reviewed extensively in the realm of professional sports, but scholarship related to CSR and its application in collegiate sports is lacking. For the plethora of good that the NCAA has done over the years, it is also an entity filled with paradoxes. Stakeholder theory serves as the foundation for discussing CSR. The purpose of this essay is to discuss the concept of CSR and its relationship to college sports in the United States. This article examines the organizational structure of the NCAA, its functionality, and the trappings of its fiscal operations. In addition, an analysis of the role CSR plays in the shaping of social responsibility and accountability in collegiate sport is presented.

The National Basketball Association is as popular as ever. A league dominated by Black players is in the midst of a fashion renaissance. The purpose of this paper is to explore how fashion stylists dress Black National Basketball Association players. Using a semi-structured interview protocol, the author interviewed 18 fashion stylists to investigate how they service Black National Basketball Association clients. After reviewing the transcripts and going through three rounds of coding, three themes were identified: The Black Body Is Different, It Should Be This Way, and Dress For Yourself And Dress For Others. Using Bourdieu’s cultural intermediary as a conceptual framework, I demonstrate how fashion stylists link the Black National Basketball Association player with high fashion, making National Basketball Association style more a reflection of middle-class ideology than individual clients.