PurposeThe purpose of this paper is to present the results of tests for the development of literary trails for domestic visitors and tourists in Brisbane, Queensland, and to situate these findings in the context of recent state government policy changes in relation to culture, community engagement and the environment.Design/methodology/approachBroadly cultural studies: the article analyses changes in international and national cultural tourism and Queensland‐based issues before presenting the research findings.FindingsA gap in tourist and cultural development models exists for the implementation of a network of sustainable literary trails in Brisbane – this model can be extended to regions around the state to meet the demands of the new tourist.Research limitations/implicationsThe paper highlights Queensland weather and Australian distance, which will require a regional approach that networks with transport and community hubs.Practical implicationsThe research has produced new software for the use of self‐guided walks; the locations for two specific area trails; and the involvement of the State Library of Queensland as a “hub” for the trails. Substantial support exists for further development in advanced locative media and gaming.Social implicationsThe research demonstrates the importance of developing a sense of place that relates to culture, literary history and community for tourists, as well as the potential for community engagement.Originality/valueCurrently no paper‐based or new media literary trail exists in Brisbane. The proliferation of online delivered, self‐guided trails in other parts of the world reflects a demand for this type of cultural and environmental experience.

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