The aim of this research was to examine the effect of health consciousness, environmental concern and food safety concern on both the intention to buy organic foods and the attitude towards organic foods, and the effect of attitude towards organic foods on the intention to buy organic foods. It had also a specific aim to explore whether attitude has a mediation effect on the relationship between the intention to buy and health consciousness, environmental concern and food safety concern. Data were gathered from consumers using a survey. The questionnaire used was administered to a convenience sample of 385 consumers from Adana, Turkey, through a self‐administered questionnaire. Regression and mediation analysis were used to test the hypotheses. The findings suggested that the attitude and the intention to buy were affected by health consciousness, environmental concern and food safety concern. They also showed that the attitude plays a fundamental role both in terms of the direct impact on the intention to buy and the indirect effect as a mediator on how the health consciousness, environmental concern and food safety concern affect the intention to buy. This research is useful to fill the gaps in the literature regarding the mediation effect of the attitude on the relationship between the intention to buy and food safety concern. Another contribution is being one of the first to examine the attitude as a mediator on the relationship between the intention to buy organic foods and health consciousness, environmental concern and food safety concern of Turkish consumers.

Markalaşma, destinasyonların kendilerini konumlandırma faaliyetlerinin tümüdür. Destinasyonların marka haline getirilmesi düşünüldüğünde, tarihi, coğrafi, kültürel ve ekonomik özellikleri kullanılmaktadır. Sayılan özelliklerin birine ya da birkaçına sahip olan destinasyonlar bu özellik yada özelliklerini ön plana çıkarmak isteyecektir. Ancak bu faaliyetlere başlamadan önce destinasyonun nasıl tanındığı veya algılandığının öğrenilmesi ve ona göre bir yol haritası çizilmesi gerekmektedir. Bu çalışmada Kars'ın turistik açıdan önemli yerlerinden biri olan Sarıkamış Kayak Merkezi'ni ziyaret eden yerli turistlerin, Sarıkamış Kayak Merkezi'ni destinasyon markası olarak nasıl algıladıklarının tespit edilmesi amaçlanmıştır. Bu amaç doğrultusunda Aralık 2016 -Mart 2017 tarihleri arasında, Sarıkamış Kayak Merkezi'ni ziyaret eden ve buradaki konaklama işletmelerinde en az bir gece konaklayan 400 misafire anket uygulanmıştır. Temel bulgulara göre katılımcıların yarısından fazlası Sarıkamış Kayak Merkezi'ni bir destinasyon markası olarak görmektedir. Katılımcıların çok büyük bir kısmı Sarıkamış Kayak Merkezi'ni tekrar ziyaret etmek istediğini belirtmiş ve yine katılımcıların tamamına yakını Sarıkamış Kayak Merkezi'ni çevrelerindeki insanlara tavsiye edebilecekleri yönünde görüş bildirmiştir.

ÖZ

No abstract

In this research, the relationsships between logistics service quality, customer trust, customer satisfaction and customer citizenship behavior in the online shopping sector were examined. In the research, the effect of logistics service quality on customer satisfaction through the mediating role of customer trust was examined. In addition, the effect of logistics service quality on customer citizenship behavior through the mediating role of customer satisfaction was investigated. In the literature, studies that deal with the relationships between this variables were examined and then research model and hypotheses were created. Research data was obtained through online questionnaire. 575 consumer surveys were analyzed. The findings obtained as a result of the analyzes are as follows: It was determined that the logistics service quality increases customer turst and satisfaction in online shopping. The effect of customer trust on customer satisfaction was found to be positive and significant. It was concluded that customer satisfaction positively affects customer citizenship behavior. Also, it was found that the effect of logistics service quality on customer satisfaction is partially mediated by customer trust. On the other hand, it was determined that customer satisfaction plays a fully mediating role in the impact of logistics service quality on customer citizenship behavior.