Pengguna internet di Indonesia semakin besar dan pertumbuhannya sangat pesat. Demikian pula jumlah pembelanjaan secara daring melalui pasar daring atau yang dikenal juga sebagai e-commerce tumbuh dengan pesat di Indonesia. Ditemukan bahwa jumlah pengunjung e-commerce di Indonesia dapat mencapai ratusan juta kunjungan per bulannya, dua diantaranya yaitu Tokopedia dan Shopee. Tujuan dari penelitian ini adalah untuk mengetahui faktor dari e-commerce yang dapat memengaruhi pola konsumtif masyarakat Indonesia terutama di Jakarta. Variabel bebas dalam tesis ini adalah variabel antarmuka pengguna (User Interface/UI) yaitu tampilan dari sistem atau aplikasi yang digunakan, dan pengalaman pengguna (User Experience/UX) yaitu pengalaman yang didapatkan saat menggunakan aplikasi atau kedua hal ini biasa disebut UI/UX, promo online, persepsi kemudahan penggunaan, privasi, dan variabel kepercayaan. Tesis ini membahas pengaruh variabel bebas tersebut terhadap konsumerisme. Metode analisa penelitian ini bersifat deskriptif dengan melakukan survei secara daring dengan pembagian kuesioner menggunakan google form. Responden penelitian ini sebanyak 240 orang yang pernah berbelanja pada e-commerce. Hipotesis penelitian menggunakan model analisis regresi linier berganda dan diolah menggunakan SPSS. Hasil penelitian menunjukkan variabel UI/UX, promo, privasi, dan kepercayaan berpengaruh positif terhadap tingkat konsumerisme pada pengguna e-commerce di Jakarta, sementara variabel persepsi kemudahan penggunaan tidak berpengaruh signifikan terhadap konsumerisme

Firm value playsimportant role in maximizing shareholder profits at a time of rising share prices. Risingcompany share price will improve shareholders' welfare. Firm value is important to investors becauseit is an indicator of the market in measuring the company as a whole. The purpose of the research is toanalyze the influence of free cash flow and profitability on firm value by mediated by dividend policy. This research is based on several theories including Agency Theory, Signaling Theory, Agency CostTheory, Firm Value, Profitability, Free Cash Flow, and Dividend Policy. The object of research s amanufacturing company listed on the Indonesia Stock Exchange in the period 2015-2017 with 60companies as the sample. Analysis techniques used by Structural Equation Modelling (SEM). Theresults of the research include (1), there is a positive and significant influence of free cash flow on firmvalue (2) there is a positive and significant influence of profitability on firm value, (3) there is a positifveand significant influence of free cash flow on dividend policy, (4) there is no influence of profitabilityon dividend policy, (5) there is a positive and significant influence of dividend policy on firm value, (6)dividend policy can’t mediate the effect of profitability on firm value, and (7) dividend policy canmediate the influence of free cash flow on firm value.Keywords : Profitability, Free Cash Flow, Dividend Policy, dan Firm Value

Company value is very important for shareholders to gain profits in their share peculiarities. Many fundamental factors can increase company value. This study aims to determine the effect of company size and profitability factors on firm value. This research was conducted at consumer goods companies listed on the Indonesia Stock Exchange during the 2015-2017 period. The sampling technique used was purposive sampling technique. Data analysis techniques used were data pooling test, classical assumptions test, and hypothesis test with the help of SPSS 20 and SmartPLS 3 programs. The results of this study indicate that firm size has a positive effect on firm value and profitability has a positive effect on firm value. Based on the results of the study, it can be concluded that firm size and profitability have a positive effect on the firm value of consumer goods companies. Key words: firm value, firm size, profitability