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A pricing model for eco-innovative products has been developed based on its technological readiness for commercialization in the context of sustainable economic development. It is proved that the pricing model for eco-innovative products can be based on an integral indicator that includes a set of factors influencing the level of its technological readiness – from the point of view of the developer (manufacturer, seller) and market perception (buyer, consumer, etc.). The formalization of such an indicator is carried out on the basis of algorithms of fuzzy set theory. The developed method is tested on a number of types of eco-innovative products developed by Ukrainian business entities. The obtained price integral indicators are determined by a fuzzy number with a certain range, which makes it possible to take into account the features characteristic of a particular market situation due to the level of technological readiness of eco-innovative products. This method allows you to achieve a higher level of price accuracy.

Класичний приватний університет УДК 330.341.1:332.1(477) Полякова Ю.В. кандидат економічних наук, доцент кафедри міжнародних економічних відносин Львівського торговельно-економічного університету ВИЗНАЧАЛЬНІ ХАРАКТЕРИСТИКИ ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ У РЕГІОНАЛЬНОМУ ВИМІРІ АНОТАЦІЯ Стаття присвячена вивченню домінантних характеристик інноваційної діяльності у регіональному вимірі. Виявлено істотну міжрегіональну диференціацію за показниками інноваційної активності. Проведено оцінку рівня інноваційного потенціалу областей України. Обґрунтовано основні пріоритети інноваційного розвитку регіонів в умовах глобалізаційних викликів. Ключові слова: інноваційна діяльність, інноваційний потенціал, інноваційний розвиток, регіон, регіональна диференціація. АННОТАЦИЯ Статья посвящена изучению доминантных характеристик инновационной деятельности в региональном измерении. Выявлена существенная межрегиональная дифференциация по показателям инновационной активности. Проведена оценка уровня инновационного потенциала областей Украины. Обоснованы основные приоритеты инновационного развития регионов в условиях глобализационных вызовов.Ключевые слова: инновационная деятельность, инновационный потенциал, инновационное развитие, регион, региональная дифференциация.ANNOTATION The article is devoted to the study of the dominant characteristics of innovation activity in the regional dimension. There was identified significant regional differentiation in indicators of innovative activity. Also, the potential innovative level of regions of Ukraine was estimated. Moreover, there were substantiated the main priorities of innovative development of regions in conditions of globalization challenges.

The current concept of open innovation corresponds to the R&D products transfer model -"role changes". One of the fundamental provisions of the model is that R&D products are considered for commercialization not only at the final stage of technological readiness, but at any of them. In today's changing market environment, special attention is paid to the transfer and commercialization of R&D products at the early stages of readiness, but this process is characterized by significant problems from the point of view of technological forecasting. To solve the problems, the article substantiates the method of technological forecasting of market behaviour of R&D products at the early stages of technological readiness, which is based on taking into account the strengths and weaknesses, development factors and limiting factors of R&D product. The method allows you to predict indicators of product behaviour relative to the market where its commercialization is planned. As a component of the above method and in order to increase the level of reliability of calculations and validity of results, a method for determining the correction factor of indicators of market behaviour of R&D product has been developed. The method was developed on the basis of fuzzy set theory algorithms using the fuzzy logic toolbox (MATLAB), which made it possible to integrate a set of different types of forecast data on the market behaviour of an R&D product, taking into account the relationships and interdependencies between them, into one correction factor. This coefficient contains the characteristics of signs of the impact of R&D product on the market (in particular, market effects, types of market changes) and the impact of market effects on R&D product (effects generated by R&D products, organizational and technological changes in R&D products). To justify the correction factor, a knowledge base of responses from subject area experts has been formed. In order to further select a commercialization strategy for R&D product, a system with normative indicators has been developed that interpret the following types of strategies: zero-level commercialization of R&D product; first-level commercialization of R&D product; commercialization of the second level of R&D product. The author's method of technological forecasting of market behaviour of R&D products and choosing a commercialization strategy for a product is universal, can be applied to R&D product of any type of economic activity, transfer method, etc. Testing of the method on the example of a number of R&D products presented by the developers of the Lviv Polytechnic National University (Lviv, Ukraine) showed the validity of the author's method and its relevance in modern conditions of market singularity.