Konsep diri merupakan kesadaran tiap individu yang kompleks dan melibatkan proses pemikiran mendalam. Dalam proses pembentukan konsep diri, seorang individu dipengaruhi oleh berbagai faktor internal maupun eksternal. Konsep diri kita dalam menjaga atau merusak lingkungan ternyata dibentuk melalui kebudayaan dan proses sosial. Penelitian ini mengkaji bagaimana konsep diri yang terkait dengan kesadaran lingkungan pada kaum vegetarian dan vegan di Britania Raya. Metode yang dipakai adalah fenomenologi dengan pendekatan kualitatif deskriptif dan teknik pengumpulan data wawancara. Relevansi penelitian ini adalah untuk melihat bagaimana faktor internal dan eksternal memengaruhi konsep diri seorang individu. Hasil penelitian menunjukkan bahwa alasan utama seseorang menjadi vegetarian atau vegan adalah karena ajaran agama atau budaya. Temuan lain dari penelitian ini adalah bahwa terpaan pesan media tidak berdampak besar pada perubahan konsep diri seorang individu. Komunikasi interpersonal dengan orang lain seperti teman justru lebih efektif dalam membentuk konsep diri seseorang.

The paper aims to study the perception of a campus stakeholders on environmental issues in the concept of green campus. It is also to provide insightful information for the initiator to better promote green campus activities. By understanding the stakeholders’ perceptions, it is expected that a campaign to promote a green campus will be more effective. Qualitative research was conducted for this study. The data was collected using a survey with open-ended questions to 108 respondents. Their qualitative responses were analyzed by carrying out content analysis. The findings show a basic level of awareness and knowledge of green campus activities. There are also some major concepts stated and pointed out by the respondents that provide insightful information and recommendation. It is also found some opportunities for more ideas to be explored for campaigning the concept of a green campus.

In modern days, environmental journalism is deemed essential as the issue of global warming is alarming to a greater extent. In response to extreme climate change, scientists urge people around the globe to take an active part in preserving the environment. Before the pandemic, many activists protested on the streets, met people in the malls, invited youngsters to join an environmentalist organization and contribute to conserve the earth along with its wildlife. During the Covid-19, some of these activities have been hindered by the health protocols. This does not mean that activists must retreat from pursuing the cause and stop their efforts: they move to online campaign using the social media. Accordingly, the researchers conducted a reception analysis of environmental conservation campaign contents shared on social media. The study was conducted in a green campus of Malang city, Universitas Brawijaya. The subjects were students from several faculties. The qualitative reception analysis method was employed. This study's results can serve as a guidance for universities in implementing green campus concept and for other organizations campaigning environmental conservation through social media. Additionally, it is expected that the results can reveal the effective message-delivery to the millennials and how well they receive the campaignmessage. It ultimately leads to the primary purpose: to make the millennials take part in conserving the environment on their daily basis.